copywriter book reocmmendations brian petroCopywritingWilderness Team
September 20, 2021

5 Book Recommendations From A Copywriter

My motto is to "Stay curious, and work hard." This statement was curated by years of trial-and-error, successes and failures, and guidance from books like these. I hope these inspire…
mike alvarado sales executiveProfessional DevelopmentWilderness Team
September 17, 2021

8 Tips for the Rookie Sales Executive

From someone who didn't start out with aspirations to dive into the world of sales, here are eight pieces of advice I wish I had been given when I decided…
woman filling out a job applicationRecruitment
September 13, 2021

21 Recruitment Marketing Statistics for 2021

Your HR team is tired. They are trying their best to fill positions every day, and there is only so much they can achieve in a 40-hour workweek. But, here…
Wilderness Team
September 10, 2021

Sarah Moody – Inside Look

WORK What do you do for fun and what would you be doing if it wasn’t advertising? Well, I don’t do advertising, but for fun, I like to hang out…
RecruitmentStrategy
September 6, 2021

Recruitment Marketing – Not A Passing Trend

Great vision without great people is irrelevant +Jim Collins It's time to treat candidates as well as we treat potential leads, clients, and customers. Potential candidates have very tangible needs…
business leader making good decisionsProfessional DevelopmentRandom Thoughts On Business
August 30, 2021

Power Moves – Building A Positive Culture

We’re all familiar with those supposed alpha (fe)males who think they own the space they inhabit. Those with dominance-based power moves like talking too loud, interrupt others, taking up unnecessary…
purpose-driven businessRandom Thoughts On Business
August 23, 2021

Failing Forward – Purpose-Driven Business

I admire anyone who is willing to risk their own capital on an idea. Most people don't get it right on the first business, but they learn. The idea that…
Wilderness Team
August 23, 2021

Josh Moody – Inside Look

Our Creative Director Josh shows he is exactly that - creative. Learn more about Mr. Josh Moody! WORK Why are people from the advertising and marketing world joining social causes?…
Wilderness Team
August 20, 2021

Brianna Hallman – Inside Look

​​WORK Why are people from the advertising and marketing world joining social causes? Every action equals some sort of consequence. I would like to think that people are largely becoming…
Professional DevelopmentRandom Thoughts On Business
August 16, 2021

13 Questions For Employee Growth

You know those meetings that could have been an email or a Slack message? I know you know them. They aren’t fun for anyone and don’t achieve a real purpose.…
Wilderness Team
August 13, 2021

Laura Utrup – Inside Look

WORK Why are people from the advertising and marketing world joining social causes? I think it’s because social media connects us to so many people and causes, and it’s easier…
measuring KPIsMarketingStrategy
August 10, 2021

Which KPIs Should I Track?

It's time to discuss an industry staple - KPIs. In today’s competitive landscape, if success is not measurable, it is difficult to call it a true success. Even if you…
business mentoringRandom Thoughts On Business
July 30, 2021

Mentors Matter – Get One.

I never would be where I am today without some very wise mentors around me, guiding me along my path. Likewise, few of them would be where they are without…
Design Tactics
July 26, 2021

Top Four UX Trends for 2022

The function of design is letting design function. +Micha Commeren, designer Design drives action. An action can be as drastic as the visitor making a purchase or the visitor leaving…
Wilderness Team
July 23, 2021

Eric Almeida – Inside Look

Get to know SEO-wizard and inbound guru, Eric Almeida.   WORK Why are people from the advertising and marketing world joining social causes? Aside from wanting to be on the…
list building for email marketing agencyMarketing
July 19, 2021

Six List Building Methods for 2021

For every $1 spent on email marketing, the average expected return is $42, according to DMA Marketer Email Tracker. Truly, no matter the size of the business, prospects on an email list…
copywriter-writing-taglinesCopywriting
July 16, 2021

3 Common Mistakes When Writing Taglines

The breakfast of champions. +Wheaties In terms of value per word, your tagline is the most valuable piece of copy your brand will ever have. A worthwhile tagline, or slogan,…
Wilderness Team
June 22, 2021

The Why Behind StrengthFinders – Strengthfinders Part II

Read StrengthFinders Part I to learn more about this exercise. Our team individually took the Clifton StrengthFinders test and came together to compare the results. The similarities stood out greatly,…
strengthfinders-results-whiteboardWilderness Team
June 17, 2021

How To Identify Your Team’s Strengths – StrengthFinders Part I

It’s time to think about the why behind your employees’ or colleagues’ actions. It’s too easy to focus on the what or how behind their choices, especially if those choices…
remote workers home officeRemote Work
June 7, 2021

Embracing the Remote Workplace

The traditional office, the traditional relationship between employer and employee, and the 9 to 5 grind will become obsolete. We need to accept it. Wilderness Agency holds independence and work-life…
marketing-for-educationMarketing
June 1, 2021

Marketing for Education – Social Media

I Feel Like When I Solve One Problem, Two Others Arise. Student enrollment has continued to decline, following a trend many organizations within education have experienced. Educators must now juggle…
top shelf marketingMarketingRandom Thoughts On Business
May 14, 2021

Oil, Water, & Alcohol: Thoughts On The Marketing Industry

Oil is technology.  It lubricates, keeps the engine running. Water is sales.  It is the sustainable life force for all organizations. Marketing is alcohol. It is desired by businesses but…
man searching through online business directoriesMarketing
April 23, 2021

7 Reasons to Use Online Directories

Goodbye Yellow Pages. Hello Yelp, Google Business Listings, and similar online directories. With a phone on hand at all times, a potential customer is simply a search away. And if…
project manager planning timelineWilderness Team
April 23, 2021

The Babysitter’s Club

My daughter and I recently finished watching the new Babysitter’s Club series on Netflix. It was pretty different from the Babysitter’s Club of my youth, but still quite good. While…
Uncategorized
April 22, 2021

Spin & Win: Don’t Skip The Pit Stop

One of the most historically crazy moments in Indy 500 history was Danny Sullivan’s famed “Spin and Win” move during the 1985 race.  As Sullivan and Mario Andretti battled for…
Wilderness Team
April 19, 2021

Thank You, A Story of Personal Growth

What a weird ride life has been. I'm 34 years old. A decade ago I was playing in punk rock bands playing songs about how not to trust the man,…
business leader making good decisionsRandom Thoughts On Business
April 16, 2021

The 3 Mistakes A Business Leader Makes During Times of Struggles

Times are tough right now, and you, as a business leader, a boss, or a team member, do not need to make things harder. In fact, you need to make…
problem-solving as a teamRandom Thoughts On Business
April 7, 2021

Problem-Solving: Start-Up Edition

I’ll never forget sitting in my architecture design studio where I first heard about IDEO. All I remember was that they were the ones that invented things that were used…
meaningful social mediaMarketing
March 31, 2021

Say It With Your Chest – Social Media That Matters

“Social media is the best. It is a constantly encouraging, uplifting space where creative and unique people can learn and find the community they need. Every post and every person…
coffee shop with wifi freelancerRemote Work
December 6, 2020

Dope Places To Work As A Freelancer (Besides Starbucks)

Working at home is the dream of many a cubicle dweller, but those who’ve achieved it know that remote work can be a solitary, perhaps, lonely life. That’s why coffee…
healthcare logo redesignDesign Tactics
December 1, 2020

Logo Redesign: Orion Physical Therapy

Healthcare is all about attracting new patients and retaining the current patients. Simply being, in this case, a physical therapist does not guarantee patients. We want to demonstrate how an…
MarketingWilderness Team
November 30, 2020

Reflections on the BBB Spark Award: Culture

Constructive workplace cultures help teams work toward their goals and establish guidelines that hold each member, including leadership, accountable while praising valuable team players. As a result, successful teams are…
MarketingWilderness Team
November 25, 2020

Reflections on the BBB Spark Award: Community

  Notable entrepreneurial organizations show appreciation for their communities by enthusiastically giving back. Businesses should eagerly support their communities by contributing to their industry membership standards organizations and encouraging an…
MarketingWilderness Team
November 20, 2020

Reflections on the BBB Spark Award: Character

BBB Spark Award: Character Leaders must be teachable and open to growing with ideas. Leaders habitually seek the truth, are open to criticism, and know their own personal development is…
creating conversation through social mediaMarketing
November 18, 2020

5 Ways to Improve Your Social Media Presence

Social media is often cast to the side by entrepreneurs and small business owners. It can take too much time and is seen as just another task, rather than an…
Uncategorized
November 18, 2020

Wilderness Agency: Rookie Business of the Year

In 2008 Forbes published an article naming Dayton as one of the, “Top Ten Dying Cities In America.” I started Wilderness Agency to change that diagnosis by helping businesses grow…
Cool Tips for 2020Random Thoughts On Business
November 6, 2020

Stop Settling

The narrative about this year has been centered around making it through 2020. After a few months of hearing this message over and over, I realized that I had grown…
Strategy
October 16, 2020

Leadership By Letting Go

People have asked me a lot about the day-to-day of Wilderness and what helps us as we have been growing as a small business. This is a question that I…
Design TacticsWeb Design Tips
October 6, 2020

Ready to Launch?

I tend to be a perfectionist. It's a problem that we can all struggle with and it's something I have seen when working with clients at Wilderness Agency. Perfectionism is…
AdvertisingAudio PostsCool Tips for 2020MarketingRandom Thoughts On BusinessStrategy
September 12, 2020

Innovative Agency, Episode 21: "All Good Marketing is Pictures & Words."

0:07 Intro The Innovative agency is a podcast designed to help marketing agency leaders answer the question, what's next in their industry? If you're looking for actionable ideas about how…
AdvertisingAudio PostsCool Tips for 2020StrategyVideo Posts
September 12, 2020

Beers with Max, Episode 83: Looking at the Long Game

JTNDaWZyYW1lJTIwd2lkdGglM0QlMjIyMjI0JTIyJTIwaGVpZ2h0JTNEJTIyOTgwJTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cueW91dHViZS5jb20lMkZlbWJlZCUyRkZjbHBCWDM0MEZNJTIyJTIwdGl0bGUlM0QlMjJZb3VUdWJlJTIwdmlkZW8lMjBwbGF5ZXIlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGNsaXBib2FyZC13cml0ZSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ== Max: Welcome back to another delicious episode of beers with Max! I continue on my Guinness diet, uh, that they say it is one of the healthiest beers and…
Random Thoughts On BusinessWilderness Team
August 17, 2020

Oh my God, what have I done?

More companies go out of business from growth than decline.    I wish I had learned in business school or more likely . . . I wish I had paid more…
Cool Tips for 2020Wilderness Team
June 22, 2020

The Benefits of Working Remotely

A typical workday for me starts off with a horseback ride through the desert at 6:30 AM, with a stop for breakfast on an overlook, and then a horseback ride…
Random Thoughts On Business
June 15, 2020

Websites More Vulnerable to Hacking in 2020

Websites More Vulnerable to Hacking in 2020 In 2019 we saw a surge of malicious cyber activity, mainly due to the ever-increasing battle between theme/plugin developers and the hackers that…
SEO
April 30, 2020

7 SEO Top Tips for Optimizing a WordPress Blog Post

So you started a blog, great idea! The second you write a couple of blog articles, the visitors will just start coming, right? Sadly, we wish it were that easy.…
Random Thoughts On Business
April 2, 2020

Reflections During a Pandemic

These are really interesting times. I spent the better part of 2010 through 2012 in a rural village located in the Mphahlele region of South Africa doing development projects with…
Random Thoughts On Business
April 2, 2020

When Creativity Won’t Just Happen

Creativity takes a lot of different forms. For example, I woke up this morning thinking to myself, “What if I switched up my morning routine and instead of eggs and…
Public Relations
March 2, 2020

Scouting Matters.

In response to the national media coverage surrounding the Boy Scouts of America, several local community leaders submitted opinion pieces to the local publication. I would encourage everyone involved in…
Cool Tips for 2020
January 27, 2020

How To Transcribe A Video Automatically In 2020

This past week we have had all hands on deck for a video project we are working on for the Department of Defense and the University of Dayton. We needed…
AdvertisingMarketingStrategy
November 20, 2019

Marketing During A Downturn

Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are…
Random Thoughts On BusinessStrategy
September 9, 2019

The Rules of Brainstorming

Rule 1: Solve for 1.  Before beginning it is important to understand that this exercise isn’t a magical genie lamp with three wishes.  Do not try to solve for multiple.…
Random Thoughts On BusinessStrategy
September 5, 2019

About Brainstorming

Brainstorming like most things in business is usually misunderstood and hardly performed at the level that the original authors intended. Advertising executive, Alex Osborne, describes the methodology in his book,…
Random Thoughts On Business
January 17, 2019

We’ll See

I’m a skeptical person.  Most people probably view being skeptical as a negative thing, but if instead, I called myself a curious person that seems to sit better with the…
Random Thoughts On Business
August 6, 2018

A Letter to a Young American

I graduated 10 years ago, bounced around 3 different advertising agencies until 5 years ago I started my first company with my best friend. 36 months later, he fired me…
Design TacticsMarketingRandom Thoughts On BusinessStrategy
June 18, 2018

Do You Use Freelancers?

Do you use a highly-trained team of special operatives? This is what we hear any time we get the question--and it’s a regular one--while we are in a pitch. The…
Public Relations
June 11, 2018

That Time I (unintentionally) Sent Dick Pics to a Client

I got lazy.  I didn’t update my password for 18 months, and then one night… my phone started to blow up with emails, text messages, Facebook Messenger messages.   “Ugh……
MarketingPublic Relations
May 14, 2018

Wilderness Agency moves to 17 Front Street

Excerpted from the Dayton Business Journal Wilderness Agency, which launched in 2016, more than quadrupled its footprint after moving from a co-sharing space in Fairborn to a new facility on…
Design TacticsStrategy
March 26, 2018

The Authentic Truth About Authenticity

Authenticity. It's the difference between smoke and mirrors and standing on the stage in your underwear, while the audience looks on. Exposing your brand to scrutiny is difficult, but in…
Public RelationsStrategy
March 1, 2018

Instead of falling, we flew.

"The moment you doubt whether you can fly, you cease for ever to be able to do it." J.M. Barrie Here's a thing that happened. In November, we made the…
Random Thoughts On Business
July 25, 2017

33rd Trip Around the Sun

In like a lion... My 32nd trip around the sun began with the weight of baggage from months prior. In February of 2016, my best friend forcibly kicked me out…
Strategy
June 20, 2017

Trees in the Wilderness

Many people never consider the struggle of the trees in an old forest. Trees spend their whole lives in competition. Each tries to out position the other in the pursuit…
Strategy
June 12, 2017

Dogs and Wolves

Dogs are loyal. They are dependable. The relationship is understood. They are fed regularly and don't wander beyond the confines of the fence. Wolves are independent in nature. They are…
Random Thoughts On Business
March 2, 2017

The Worst Kinds of Businesses

The only time I've been laid off was when I was 16 years old, triggering a mild panic attack for what in retrospect should have been a clear sign I…
Random Thoughts On Business
February 20, 2017

Group Think (if you must)

Brainstorming is ingrained in the DNA of office culture, long debated as to its effectiveness at problem-solving and ideation.  I have always embraced secluded thinking when tackling complex problems (preferably while walking in…
Random Thoughts On Business
January 13, 2017

I Had The Wrong Skills

When I was graduating, I was asked why I didn't start my own marketing agency instead of going to work for someone else.  "I'm not ready." was my canned answer.…
Strategy
December 13, 2016

Dayton Business Journal Article: Dayton-area consulting company expands with new office

A Dayton-area company that helps "scale up" businesses grow is now taking steps to scale itself up, signing a lease for an office in Fairborn. Kaiser said the company signed…
Strategy
September 20, 2016

No Trophies

"I'm just trying stay alive and take care of my people. And they don't have no award for that." +Drake There are plenty of awards to be won in this…
Advertising
July 27, 2016

The Simplest Explanation of the ROI of Branding

Branding can make the difference between $1.50 coffee or $4.50 coffee. Any Questions?
Strategy
July 18, 2016

Form Over Function

A Tale of Two Platforms While evaluating two project management platforms I took the call with FunctionPoint to give them a chance to win my business.  We went through the…
Strategy
July 11, 2016

Annual Obligatory Post on Mobile

It has become a requirement for marketing agencies to write at least one blog post on the rise of mobile every year; so I thought I would capture some thoughts…
Strategy
June 27, 2016

How do we get reviews?

It's a question that comes up regularly when discussing reputation management. "I was curious what your thoughts on for enabling the ability for people to write reviews on products and…
AdvertisingMarketingPublic RelationsStrategy
April 21, 2016

Copywriting Tools: Flesch-Kincaid

“Though amid all the smoking horror and diabolism of a sea-fight, sharks will be seen longingly gazing up to the ship’s decks, like hungry dogs round a table where red…
Strategy
April 21, 2016

How to Focus and Get Shit Done.

Get out of the routine. Sometimes it’s a change of scenery.  If you’re one of the growing number permitted to occasionally work from home you already know the value of…
Strategy
April 21, 2016

Stalking Your Competition

Competition is always one of the strongest reasons why businesses will make a decision.  It’s one part ‘keeping up with the Jones’ and one part fear of falling behind.  For…
Strategy
April 21, 2016

Why CEO?

Hierarchies: Creation of Confusion We have a culture of worshiping CEOs as the visionary titans of industry.  Business leaders mimic the Steve Jobs, Richard Bransons, Elon Musks, Jeff Bezos, et…
Design TacticsStrategyWeb Design Tips
April 21, 2016

The Chemical Change in Business

The Future of Work It’s been over 8 years since the start of the 2008 recession, while the dust has settled there were changes that occurred in business that were…
Strategy
April 15, 2016

Lessons in Perspective

Perspective is to painting what the bridle is to the horse, the rudder to a ship. +Leonardo da Vinci Perspective is something that has been a defining element in the…
Strategy
April 15, 2016

Exit Stage Right: When the CEO Needs to GO

Learning When Leaders Need to take the Backseat “He doesn’t like his picture being taken.” Jason said. “He tells people that…” Mark responded. “Anyone who is the president of a…
Design TacticsMarketingPublic RelationsStrategy
February 12, 2016

The End of the Traditional Sitemap.

The World Wide Web This was not an accidental term.  A series of WEBsites interconnected by hyperlinks.  But for many small and medium size businesses they really don’t have a…
AdvertisingPublic Relations
February 5, 2016

Build the website you hope to never use

At its core, every brand has something special to reveal something that inspires people. We are a branding and communications agency.
Strategy
December 15, 2015

Stop writing one page resumes

At its core, every brand has something special to reveal something that inspires people. We are a branding and communications agency.
AdvertisingDesign Tactics
December 15, 2015

People that don’t care about your mission statement

At its core, every brand has something special to reveal something that inspires people. We are a branding and communications agency.