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Public RelationsWilderness Team
October 25, 2023

New Leadership Driving New Growth

An aggressively growing Dayton marketing firm has announced new leadership. Wilderness Agency, located in Downtown Dayton, has hired Lisa Barhorst as its new President and CEO. She joins John Theobald,…
Richard Kaiser
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job seekersRecruitment
August 22, 2023

The Changing Face of Recruitment: What Job Seekers Want from Employers

Recruiting top talent is crucial for any organization to succeed in today's competitive job market. But recruiting is about more than just posting job vacancies and interviewing candidates. With the…
Richard Kaiser
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best kpi metricsMarketing Statistics
August 4, 2023

The Best Overall KPI Metrics for Measuring Business Performance

As a business owner, you likely have many goals you want to achieve, such as increasing revenue, growing your customer base, and improving customer satisfaction. But how do you measure…
Richard Kaiser
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marketing for recruitmentRecruitment
August 1, 2023

Marketing for Recruitment: The Power of Data-Driven Strategies

Recruitment has become increasingly challenging for organizations in today’s highly competitive job market. As the job market becomes more complex, companies are looking for new and innovative ways to attract…
John Theobald
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new leads and prospects Marketing
August 1, 2023

New Leads and Prospects: Tracking These KPIs

When it comes to business success, lead generation is crucial. KPI metrics focused on new leads and prospects can provide valuable insights into how effectively a company attracts new customers.…
Richard Kaiser
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smart kpisMarketingStrategy
August 1, 2023

Setting and Achieving SMART KPI Goals

Key Performance Indicators (KPIs) are essential for measuring progress towards business objectives. However, setting and achieving your goals requires a strategic approach. In this blog post, we'll explore how to…
Richard Kaiser
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stock photosRandom Thoughts On Business
July 24, 2023

Choosing The Best Stock Photos

In marketing and advertising, people use stock photos to convey messages and capture the audience's attention. However, not all stock photography is created equally. Most of it is boring, cliché,…
Wilderness Agency
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company cultureRecruitment
July 23, 2023

The Power of Company Culture in Recruitment

Recruiting the right employees is one of the most critical tasks for any company. Finding the right fit can be challenging and time-consuming, but it is crucial for long-term success. In…
John Theobald
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saas websiteStrategyWeb Design Tips
July 19, 2023

SaaS Website Structure 101

Designing a Software as a Service (SaaS) website can be daunting. Many companies collect inspiration from other SaaS websites, gather feedback from product, engineering, customer service, and sales teams, and…
Richard Kaiser
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CopywritingRandom Thoughts On Business
July 14, 2023

3 Books Every Copywriter Should Read

Today a reader, tomorrow a leader.” – Margaret Fuller I am constantly lending books to people. But the books never come back. My friends and coworkers, it seems, are book…
Richard Kaiser
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social media kpisMarketing
July 11, 2023

Measuring Social Media KPIs

Social media has become essential for businesses to reach their target audience and drive engagement with their brand. However, without proper measurement and analysis, social media efforts can be ineffective…
Mariesa Brewster
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employee referralsRecruitment
July 1, 2023

Employee Referrals – A Powerful Recruitment Tool

In the current job market, finding the right talent is becoming increasingly challenging for companies of all sizes. With low unemployment rates and a highly competitive job market, recruiters are…
Richard Kaiser
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inbound marketingMarketing
July 1, 2023

Inbound Marketing 101

What is Inbound Marketing? Are you ready to connect with today's tech-savvy consumers? Customers are now in control of the buying process. They conduct their research and make informed decisions…
Richard Kaiser
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Recruitment
June 21, 2023

How to Leverage Referrals for Recruiting

Why look externally when all your recruiting questions could be answered from within?  Try taking a visual, personal approach to recruitment by using your organization's best assets - current employees.…
Richard Kaiser
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effective storytellingAdvertisingCopywriting
June 12, 2023

The Power of Effective Messaging

As humans, messages constantly bombard us. These messages come from all directions – advertising, media, politics, social causes, and more. Messages can be powerful and effective in driving change but…
Wilderness Agency
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Professional Development
June 12, 2023

ClickUp: A Guide for Beginners

Staying organized and on top of tasks can be challenging in today's fast-paced work environment. With so many different tools and platforms available, knowing which one to use and how…
Meg Terlau
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intranet portal imageUncategorized
June 2, 2023

What should be included in HR intranet?

Intranet Features Checklist The most basic of intranets should include content that enables employees to carry out their everyday tasks and find essential company information.  There should be an employee…
Richard Kaiser
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Professional Development
June 1, 2023

Report Website Bugs Using BugHerd

As a web development and design tool, BugHerd has revolutionized how teams approach website feedback and bug tracking. With its intuitive and user-friendly interface, BugHerd makes it easy for anyone…
John Theobald
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Strategy
May 29, 2023

PPC Campaign Management – A Step by Step Guide

When it comes to having a PPC campaign, most small and medium-sized businesses are losing out on a potential return on investment. But why, you ask? It all boils down…
Richard Kaiser
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SEO
May 26, 2023

Website Optimization: Five Steps

Search Engine Optimization (SEO) is a key part of digital marketing that involves optimizing your website to rank higher on search engine results pages (SERPs). SEO helps improve the visibility…
Richard Kaiser
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wines with wagenerMarketing
May 17, 2023

Wines with Wagener

When Brent Wagener connected with the Wilderness Agency, he had just started a new business, but, in truth, Wines with Wagener was barely beyond the idea stage. Brent is a…
Wilderness Agency
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Web Design Tips
April 27, 2023

Vimeo: Reviewing the Video Hosting Platform

Are you looking for a powerful video hosting platform with various features and tools to help you share and store your content online? Look no further than Vimeo, the popular…
Richard Kaiser
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Web Design Tips
April 10, 2023

WordPress 101

WordPress is a powerful and flexible platform for creating and managing websites. It is used by millions of websites worldwide, from small personal blogs to large corporate sites. In addition,…
Richard Kaiser
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kpis for advertisingMarketing
April 7, 2023

The Best KPIs for Advertising

Key Performance Indicators (KPIs) are essential to any advertising campaign. They help advertisers measure their campaigns' success, identify improvement areas, and make data-driven decisions. In this blog post, we will…
Richard Kaiser
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Professional Development
March 27, 2023

Content Review Platform: An Introduction to Filestage

In today's fast-paced business world, efficient and effective collaboration is crucial for success. Whether you are working with clients, colleagues, or contractors, it is important to have a streamlined process…
Meg Terlau
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MarketingRecruitment
March 2, 2023

What Is Missing in Recruitment? Why Company Culture Matters

Missing Company Culture in Recruitment One of the most significant issues in recruitment is the neglect to showcase a company's culture when attracting top talent. Many companies make the mistake…
John Theobald
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Professional DevelopmentRandom Thoughts On Business
February 15, 2023

“Wha’d ya wanna be when ya grow up?”: STOP IT.

If I had one wish it would be for a giant ping-pong paddle. And I would use that it to slap every person across the face who ever asked a…
Richard Kaiser
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Uncategorized
February 15, 2023

“What should I do if I’m not motivated to study?”

I was asked this by a high school student at the Ohio Business Week symposium. First of all, a couple of things that I’ve found helpful when speaking with young…
Richard Kaiser
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Uncategorized
February 15, 2023

Stories to Stop Telling

I have been a storyteller for many years, through music, writing, and in my professional career. I have become a perpetual student, studying history, and religions, and investigating virtually every…
Richard Kaiser
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Uncategorized
February 15, 2023

The “Great” Resignation

The Great Resignation sounds a lot like a recession. But it’s not. At least I would like to make an argument that it isn’t. Recessions are cyclical. I don’t think…
Richard Kaiser
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Uncategorized
February 15, 2023

“If prospective employees are pounding down your door, that’s your fault. GO FIX IT!”

“We can’t find good help!” Around the conference table, the group of manufacturing owners grumbled one after another. This went on for several minutes before one man silenced the room…
Richard Kaiser
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Professional Development
February 15, 2023

Thoughts on Mentoring and Immortality

Judge Wagner or AJ as he was known to his friends represented the best of us. George Bernard Shaw said “The reasonable man adapts himself to the world; the unreasonable…
Richard Kaiser
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Random Thoughts On Business
February 15, 2023

Entrepreneurship is for the Mentally Unstable

Entrepreneurship defies logic and reason.  You work 80 hours a week so you don’t have to work 40.  You’re going to take all of your cash and possibly some from…
Richard Kaiser
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Strategy
February 14, 2023

5% Chance of Winning. Would You Play?

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function." +F. Scott Fitzgerald…
Richard Kaiser
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Strategy
February 14, 2023

WHY PR BAD AT STARTUPS

I was having coffee with someone who works in a senior marketing role at a startup in Boston. “I want to pick your brain on PR” she said. “OK, shoot.…
Richard Kaiser
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Strategy
February 14, 2023

How Much Should I Spend on AdWords?

One of the most frequent questions I receive about Google AdWords is, “How much should I be spending on my AdWords campaign?” Thats a great question, and the short answer…
Richard Kaiser
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MarketingStrategy
January 30, 2023

Grow Your Audience With Social Media Management Software

To start off, Social media has caused rapid growth in online advertising, enabling brands to drive more traffic to their websites and increase sales. The ability to interact with larger…
Emily Gilles
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Professional Development
January 6, 2023

Tips for Time Management

In any business, time management is an understated necessity.  Here is an insight into how the Wilderness Agency team stays on top of our emails, schedule, and daily tasks. Our…
Emily Gilles
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Professional Development
January 6, 2023

Our Flawed Founding Fathers

I don’t look it but I’m actually an old man. I enjoy reading, gardening, long walks in the woods, and history. You see when I was 4, my dad almost…
Richard Kaiser
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A/B testingMarketing
December 4, 2022

What is A/B Testing?

A/B testing, also known as split testing, is a way to compare two versions of a campaign on different channels. The difference between the two versions can be as simple…
Richard Kaiser
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Wright State UniversityPublic RelationsWilderness Team
October 19, 2022

2022 Wright State University Alumnus of the Year: Richard Kaiser

Richard J. Kaiser ’08, ’10 Alumnus of the Year Award Richard Kaiser received an associate degree in business in 2008 from the Lake Campus and a bachelor’s degree in marketing from the Raj Soin College…
Richard Kaiser
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paid searchAdvertisingStrategy
May 7, 2022

Effective Paid Search Accounts

Paid search can be a real puzzle, with all its moving parts and seemingly endless options. However, by following a structured approach to building your paid search account, you can…
Richard Kaiser
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marketing blogs for 2022MarketingStrategy
March 29, 2022

The Best Marketing Blogs for 2022

Best Marketing Blogs of 2022 Professional digital marketers are constantly learning because the industry changes quicker than we can usually keep up. So how do we keep up with news,…
Wilderness Agency
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seo for job postingsRecruitmentSEO
March 1, 2022

SEO for Job Postings – Why & How To Implement It

While you always want to value the quality of the applicants over the quantity, there are ways to reach more of your desired audience. So how do you do this,…
Wilderness Agency
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landing page statisticsAdvertisingMarketingStrategy
February 15, 2022

26 Landing Page Statistics To Explain Best Practices

The phrase landing page is thrown around quite a bit - and for good reason! Well-designed and optimized landing pages increase search visibility, increase a brand's credibility, and further nurture…
Wilderness Agency
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the power of testimonialsMarketingRandom Thoughts On BusinessStrategy
February 1, 2022

The Power of Testimonials

Marketing is all about giving your customers the information they need to make an informed purchasing decision. Everything you do – from the copy you craft to the images you…
Wilderness Agency
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seo opportunities for 2022MarketingSEOStrategyWeb Design Tips
January 24, 2022

5 SEO Opportunities in 2022

The new year provides an opportunity to venture into new areas of growing your business. Maybe that fresh start is a logo refresh, a comprehensive marketing strategy, or an optimized…
Wilderness Agency
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seo auditSEO
January 16, 2022

Conducting a Successful SEO Audit

Learn how to audit your website like a pro with our easy guide on how to do an SEO audit. An SEO audit helps determine what might stop your website…
Richard Kaiser
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luisa wilderness agencyWilderness Team
January 14, 2022

Inside Look – Luisa

Get to know our newest intern Luisa. Visiting from Madrid, Spain as a visiting student at Wright State University, we are thrilled to have her on board, even for a…
Wilderness Agency
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Professional DevelopmentWilderness Team
January 9, 2022

Richard Kaiser named United Way of Greater Dayton’s Volunteer of the Month

Our own Founder Richard Kaiser was named the United Way of Great Dayton's Volunteer of the Month! From the United Way of Greater Dayton: Richard Kaiser LIVES UNITED "by putting…
Wilderness Agency
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marketing for manuacturers webinarProfessional DevelopmentRecruitment
January 1, 2022

Join the FastLane Webinar: Give Your Recruiting Efforts A Boost

Co-hosted with the University of Dayton Research Institute's FastLane: Learn how to solve your manufacturing workforce challenges with marketing strategies! Wilderness Agency Founder Richard Kaiser and Co-Founder & COO John Theobold…
Wilderness Agency
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graphic design statisticsDesign TacticsMarketing Statistics
December 20, 2021

22 Vital Graphic Design Statistics for 2022

“Designers may be the true intellectuals of the future.” - Paola Antonelli 22 Graphic Design Statistics for 2022 Graphic Design + Marketing 73% of businesses invest in design to help…
Richard Kaiser
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josh moody creative directorDesign Tactics
December 13, 2021

10 UX/UI Trends for 2022

Website design is becoming increasingly nuanced, so how do we as designers and developers stay current with UX/UI trends? Let's dive into the trends we see continuing in 2022. 5…
Richard Kaiser
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richard kaiser united wayRecruitment
December 8, 2021

“Dayton marketing agency reveals strategies for recruiting, retaining employees” by DBJ

Great talent is a powerful and consistent source of competitive advantage in business, and recruitment marketing gives companies the ability to attract the best. We break the recruitment process into…
Richard Kaiser
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Design TacticsStrategy
December 3, 2021

The Ultra-Basic Best Practices of UI & UX

The best practices of UX & UI are ever-changing. So can we even determine what best practices should be implemented in nearly every site? The short answer: Yes, it's possible.…
Richard Kaiser
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UX & UIDesign TacticsStrategy
November 26, 2021

A Complete Overview of UX & UI

UX & UI are seemingly the same at first glance, so how do the two compare and interact with the other? Some define the concept of user experience as the…
Richard Kaiser
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ux/ui statistics for 2022Marketing StatisticsWeb Design Tips
November 21, 2021

49 UX/UI Statistics for 2022

Our ability to craft the user's experience has changed wildly since the beginning of the worldwide web. Changes in the capabilities of technology and the user's behavior, wants, and needs…
Richard Kaiser
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recruitment marketing action plan to get candidatesRecruitmentStrategy
November 18, 2021

Your Ultimate 8-Step Recruitment Marketing Action Plan

If you are like so many other businesses in nearly every American city, you need help. And it's not financial help this time...it's help with recruitment and hiring. Businesses large…
Wilderness Agency
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should i outsource my marketingAdvertisingCopywritingMarketingRandom Thoughts On BusinessSEOStrategy
November 15, 2021

Should I Outsource My Marketing?

How many businesses have struggled with this conundrum: outsourced marketing agencies vs. in-house specialists? It's a problem with often clear solutions. Let's do some math! To cover every sector of…
Richard Kaiser
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your work team is not your familyProfessional DevelopmentRandom Thoughts On Business
November 12, 2021

Your Work Team Is Not Your Family – Here’s Why

Let's get straight to the point: Your work team is not your family.  It's so easy for people -  in an attempt to quick-fix their culture - to spout off…
Richard Kaiser
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recruiters need to marketersRecruitmentStrategy
November 10, 2021

Why Recruiters Need To Be Marketers

Recruiters need to be marketers. Well...they at least need to have a hand in it. Stick with me now. Who remembers the days when websites moved from IT ownership to…
Richard Kaiser
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wilderness questions for your sales teamProfessional DevelopmentRandom Thoughts On Business
November 5, 2021

76 Killer Questions for Your Sales Team

Smart questions equal smart answers. We've compiled a (very long) list of top questions for your sales team to ensure: They get the information they need to provide solutions to…
Richard Kaiser
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Design TacticsMarketingStrategyWeb Design Tips
October 25, 2021

9 Do’s and 10 Don’ts of Web Design

The do's and don'ts of web design aren't always as cut and dry as you'd think. I'm continually surprised by how many people start meetings with our team with very…
Richard Kaiser
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management vs. leadership at wilderness agencyProfessional DevelopmentRandom Thoughts On Business
October 22, 2021

Management vs. Leadership: What’s the Difference?

Management vs. leadership - while there are shared similarities, the differences are significant. Leaders inspire. Managers manage the tasks that need to get done to achieve a certain goal. Whether…
Richard Kaiser
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Uncategorized
October 20, 2021

I’m Not Creative

I don’t have a creative bone in my body.Of course not. Bones don’t store creativity. It’s more like a muscle. And like a muscle, if you don’t exercise it regularly….…
Richard Kaiser
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man performing a marketing auditMarketingStrategy
October 18, 2021

5 Marketing Audits for Your Business for 2022

Need another task on your to-do list? These marketing audits will be well worth it - if performed well enough. While the pandemic continues on with no clear end in…
Wilderness Agency
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josh moody brainstorming ideasProfessional DevelopmentRandom Thoughts On BusinessStrategy
October 15, 2021

Trust Your Ideas

Ideas. Every day, billions of ideas are generated, but how many come to fruition? And of course, most cannot be accomplished overnight; it takes countless steps taken one at a…
Richard Kaiser
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MarketingPublic Relations
October 11, 2021

6 Must-Haves for Your Digital Press Kit

How can we in the marketing and public relations industries support those reputable publishers and get our client's material published? Digital press kits. Gone are the days of press kits…
Wilderness Agency
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google adsAdvertisingProfessional Development
October 5, 2021

Are Google Ads Right for You?

The question of whether Google Ads is the right platform for your business is a common one. In our experience, there is no good reason to steer clear of Google…
Richard Kaiser
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MarketingStrategyWeb Design Tips
October 4, 2021

Review Your Website: Is It Making the Grade?

The world is changing, and the world wide web is advancing along with it. Online access to goods and services is entering what can be called a reformation period. The…
Richard Kaiser
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word-of-mouth marketingMarketingPublic RelationsStrategy
October 1, 2021

Word of Mouth – The Natural Order

The best form of marketing is word of mouth. For example, someone telling a friend, "You should go check out for that," is far more effective than seeing your company…
Richard Kaiser
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AdvertisingMarketing Statistics
October 1, 2021

22 PPC Marketing Statistics for 2022

Who doesn't love checking out the most recent PPC marketing statistics? So let's get into it! Ads are everywhere. Did you know that the average internet user is exposed to 4,000-10,000…
Wilderness Agency
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marketing for recruitment attract candidatesRecruitmentStrategy
September 27, 2021

“We can’t find good help!” – Marketing for Recruitment

Around the conference table, the group of manufacturing owners grumbled one after another, complaining about their lack of recruitment success. This went on for several minutes before one man silenced…
Richard Kaiser
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sales executive closing a dealProfessional DevelopmentWilderness Team
September 24, 2021

5 Book Recommendations From A Sales Executive

Sales equals making someone's life easier. Well, it should be. A sales executive desires to solve problems that someone can't fix by themselves. Through building trust and rapport, we cultivate…
Wilderness Agency
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copywriter book reocmmendations brian petroCopywritingWilderness Team
September 20, 2021

5 Book Recommendations From A Copywriter

My motto as a copywriter and forever student is to "Stay curious, and work hard." This statement was curated by years of trial-and-error, successes and failures, and guidance from books…
Wilderness Agency
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mike alvarado sales executiveProfessional DevelopmentWilderness Team
September 17, 2021

8 Tips for the Rookie Account Executive

The title Account Executive is daunting quite honestly, especially for someone with little sales experience. The relationship-building, the cold-calling, and the certainty of rejection are usually enough to put possible account…
Wilderness Agency
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woman filling out a job applicationMarketing StatisticsRecruitment
September 13, 2021

21 Recruitment Marketing Statistics for 2021

Your HR team is tired. They are trying their best to fill positions every day, and there is only so much they can achieve in a 40-hour workweek. But, here…
Wilderness Agency
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Wilderness Team
September 10, 2021

Sarah Moody – Inside Look

Sarah Moody - controller, workplace mom, rule enforcer, and avid vacationer. Sarah has many roles and is a highly valued member of our Wilderness team! Get to know her a…
Megan Burns
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RecruitmentStrategy
September 6, 2021

Recruitment Marketing – Not A Passing Trend

Great vision without great people is irrelevant +Jim Collins It's time to treat candidates as well as we treat potential leads, clients, and customers. Potential candidates have very tangible needs…
Wilderness Agency
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business leader making good decisionsProfessional DevelopmentRandom Thoughts On Business
August 30, 2021

Power Moves – Building A Positive Culture

We’re all familiar with those supposed alpha (fe)males who think they own the space they inhabit. Those with dominance-based power moves like talking too loud, interrupt others, taking up unnecessary…
Richard Kaiser
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purpose-driven businessProfessional DevelopmentRandom Thoughts On Business
August 23, 2021

Failing Forward – Purpose-Driven Business

I admire anyone who is willing to risk their own capital on an idea. Most people don't get it right on the first business, but they learn. The idea that…
Richard Kaiser
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Wilderness Team
August 23, 2021

Josh Moody – Inside Look

Our Creative Director Josh shows he is exactly that - creative. Learn more about Mr. Josh Moody! Josh Moody Thoughts On... Work Why are people from the advertising and marketing…
Richard Kaiser
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john theobold wilderness agencyWilderness Team
August 20, 2021

John Theobold Becomes The New COO

I first met John Theobold at Ohlmann in 2006, and we were the youngest people in the room.  We made a mutual connection through my friend and his boss, County…
Richard Kaiser
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Wilderness Team
August 20, 2021

Brianna Manocchio – Inside Look

Brianna Manocchio, most commonly known as Bri, has been with Wilderness Agency since 2018, wielding her copywriting, strategy, and research skills with great success. Get to know our Director of…
Wilderness Agency
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Professional DevelopmentRandom Thoughts On Business
August 16, 2021

13 Questions For Employee Growth

You know those meetings that could have been an email or a Slack message? I know you know them. They aren’t fun for anyone and don’t achieve a real purpose.…
Richard Kaiser
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Wilderness Team
August 13, 2021

Laura Utrup – Inside Look

She's our most organized, kind, and consistent team member...it's Laura Utrup, Project Manager! Get to know Laura. Laura Utrup's Thoughts On... Work Why are people from the advertising and marketing…
Wilderness Agency
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measuring KPIsMarketingStrategy
August 10, 2021

Which KPIs Should I Track?

It's time to discuss an industry staple - KPIs. In today’s competitive landscape, if success is not measurable, it is difficult to call it a true success. Even if you…
Meg Terlau
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improve website trafficMarketing
August 10, 2021

Improve Website Traffic

Website traffic is the lifeblood of any online business. Without it, your website is just a digital storefront that nobody visits. Increasing website traffic is one of the biggest challenges…
Richard Kaiser
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business mentoringRandom Thoughts On Business
July 30, 2021

Mentors Matter – Get One.

I never would be where I am today without some very wise mentors around me, guiding me along my path. Likewise, few of them would be where they are without…
Richard Kaiser
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Design Tactics
July 26, 2021

Top Four UX Trends for 2022

The function of design is letting design function. +Micha Commeren, designer UX trends change as behavior changes. However, it can also go the other way. Design is meant to drive…
Richard Kaiser
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list building for email marketing agencyMarketing
July 19, 2021

Six List Building Methods for 2021

For every $1 spent on email marketing, the average expected return is $42, according to DMA Marketer Email Tracker. Truly, no matter the size of the business, prospects on an email list…
Wilderness Agency
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copywriter-writing-taglinesCopywriting
July 16, 2021

3 Common Mistakes When Writing Your Tagline

The breakfast of champions. +Wheaties In terms of value per word, your tagline is the most valuable piece of copy your brand will ever have. A worthwhile tagline, or slogan,…
Wilderness Agency
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gmail hacks for productivityUncategorized
June 28, 2021

Our Top Three Gmail Hacks for Productivity

In any business, productivity is an understated necessity. Here is an insight into how the Wilderness Agency team uses Gmail hacks to stay on top of our emails, schedule, and…
Wilderness Agency
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strengthsfinder exerciseWilderness Team
June 22, 2021

The Why Behind StrengthsFinder – StrengthsFinder Part II

Read StrengthFinders Part I to learn more about this exercise. Our team individually took the Clifton StrengthFinders test and came together to compare the results. The similarities stood out greatly,…
Wilderness Agency
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strengthfinders-results-whiteboardWilderness Team
June 17, 2021

How To Identify Your Team’s Strengths – StrengthsFinder Part I

With StrengthsFinder, it’s time to think about the why behind your employees’ or colleagues’ actions. It’s too easy to focus on the what or how behind their choices, especially if…
Wilderness Agency
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seo kpisAdvertisingSEO
June 8, 2021

The Top SEO KPIs Every Business Should Track to Measure Success

Search engine optimization (SEO) drives organic website traffic and improves rankings. But how do you measure the success of your SEO efforts? By tracking the right SEO key performance indicators…
Richard Kaiser
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remote workers home officeRemote Work
June 7, 2021

Embracing Remote Workers

The traditional office, the traditional relationship between employer and employee, and the 9 to 5 grind will become obsolete. We need to accept the concept of remote workers. Wilderness Agency…
Richard Kaiser
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marketing-for-educationMarketing
June 1, 2021

6 Tips for Social Media Marketing for Education

I Feel Like When I Solve One Problem, Two Others Arise. +Educators Nationwide Student enrollment has continued to decline, following a trend many organizations within education have experienced. Educators must…
Wilderness Agency
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man searching through online business directoriesMarketing
April 23, 2021

7 Reasons to Use Online Directories

Goodbye Yellow Pages. Hello Yelp, Google Business Listings, and similar online directories. With a phone on hand at all times, a potential customer is simply a search away. And if…
Meg Terlau
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project manager planning timelineWilderness Team
April 23, 2021

Am I A Project Manager or Babysitter?

My daughter and I recently finished watching the new Babysitter’s Club series on Netflix. It was pretty different from the Babysitter’s Club of my youth, but still quite good. While…
Wilderness Agency
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MarketingProfessional Development
April 22, 2021

Spin & Win: Don’t Skip The Pit Stop

One of the most historically crazy moments in Indy 500 history was Danny Sullivan’s famed “Spin and Win” move during the 1985 race. This is a story about the necessity…
Richard Kaiser
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Wilderness Team
April 19, 2021

Thank You, A Story of Personal Growth

What a weird ride life has been. I'm 34 years old. A decade ago I was playing in punk rock bands playing songs about how not to trust the man,…
Richard Kaiser
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business leader making good decisionsRandom Thoughts On Business
April 16, 2021

The 3 Mistakes A Business Leader Makes During Times of Struggles

Times are tough right now, and you, as a business leader, a boss, or a team member, do not need to make things harder. In fact, you need to make…
Richard Kaiser
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problem-solving as a teamRandom Thoughts On Business
April 7, 2021

Problem-Solving: Start-Up Edition

Problem Solvers I’ll never forget sitting in my architecture design studio where I first heard about IDEO. All I remember was that they were the ones that invented things that…
Wilderness Agency
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meaningful social mediaMarketing
March 31, 2021

Say It With Your Chest – Social Media That Matters

“Social media is the best. It is a constantly encouraging, uplifting space where creative and unique people can learn and find the community they need. Every post and every person…
Wilderness Agency
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ManufacturingRetail
February 27, 2021

George Custom Carpentry

CLIENT George Custom Carpentry INDUSTRY Carpentry APPLICATION Web Design, Logo DesignGeorge Custom Carpentry is an Ohio company with a single employee who acts as the founder, head carpenter, and contractor.…
Richard Kaiser
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AdvertisingRetail
February 9, 2021

The Future of Design

CLIENT The Future of Design INDUSTRY Retail APPLICATION Digital Marketing, Digital Ad Campaign, eCommerce Design, UX DesignThere’s no question e-commerce is a swiftly growing and ever-changing market, and The Future…
Richard Kaiser
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vogsy wilderness agencyMarketingRandom Thoughts On Business
January 28, 2021

Vogsy Discussed – Integrated Marketing Software

https://www.youtube.com/watch?v=DckMEJfaqJs Discover why Wilderness Agency uses Vogsy in an interview with Founder Richard Kaiser. When Richard Kaiser launched Wilderness Agency, he wanted to create a solution that would help companies…
Richard Kaiser
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coffee shop with wifi freelancerRemote WorkWilderness Team
December 6, 2020

Dope Places To Work For Freelancers (Besides Starbucks)

Working at home is the dream of many a cubicle dweller, but those who’ve achieved it know that remote work can be a solitary, perhaps, lonely life. That’s why coffee…
Wilderness Agency
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healthcare logo redesignDesign Tactics
December 1, 2020

Logo Redesign: Orion Physical Therapy

Healthcare is all about attracting new patients and retaining the current patients. Simply being, in this case, a physical therapist does not guarantee patients. We want to demonstrate how an…
Richard Kaiser
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MarketingWilderness Team
November 30, 2020

Reflections on the BBB Spark Award: Culture

Welcome to the final part of our BBB Spark Award series on Character, Community, and Culture. Let's wrap this up with the last but not least concept of ever-developing culture.…
Richard Kaiser
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MarketingWilderness Team
November 25, 2020

Reflections on the BBB Spark Award: Community

It's time for the second part of our BBB Spark Award series specifically celebrating Character, Community, and Culture. Notable entrepreneurial organizations show appreciation for their communities by enthusiastically giving back.…
Richard Kaiser
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Design TacticsStrategyWeb Design Tips
November 21, 2020

The Emergence of the Freelancer

The emergence of the freelancer has come full force, and the workforce is widely embracing it. So how did this occur? Change Is Happening The Chemical Change in Business It's…
Richard Kaiser
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MarketingWilderness Team
November 20, 2020

Reflections on the BBB Spark Award: Character

Welcome to the launch of our three-part series on the achievement of the BBB Spark Award celebrating Character, Community, and Culture. Leaders must be teachable and open to growing with…
Richard Kaiser
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creating conversation through social mediaMarketing
November 18, 2020

5 Ways to Improve Your Social Media Presence

Social media presence is most definitely known by marketers and non-marketers alike. How does one create a positive, strategy-driven social media presence versus a negative or aimless one? Social media…
Wilderness Agency
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work is not familyMarketingProfessional DevelopmentWilderness Team
November 18, 2020

2020 Rookie Business of the Year

In 2008 Forbes published an article naming Dayton as one of the “Top Ten Dying Cities In America.” I started Wilderness Agency to change that diagnosis by helping businesses grow…
Richard Kaiser
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Cool Tips for 2020Random Thoughts On Business
November 6, 2020

Stop Settling – Self-care for the Modern Worker

While self-care for the modern workforce may seem like buzz and empty promises, I firmly believe it's necessary for the mental and physical well-being of all. The narrative about this…
Wilderness Agency
Love0
Strategy
October 16, 2020

Leadership By Letting Go

People have asked me a lot about the day-to-day of Wilderness and what helps us as we have been growing as a small business. This is a question that I…
Richard Kaiser
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Design TacticsWeb Design Tips
October 6, 2020

Are You Ready To Launch A New Website?

I tend to be a perfectionist. It's a problem that we can all struggle with. It's something I have seen when working with clients at Wilderness Agency, especially with those…
Richard Kaiser
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AdvertisingAudio PostsCool Tips for 2020MarketingRandom Thoughts On BusinessStrategy
September 12, 2020

Innovative Agency Podcast, Episode 21

Innovative Agency Podcast, Episode 21: All Good Marketing is Pictures & Words 0:07 Intro The Innovative Agency Podcast is a podcast designed to help marketing agency leaders answer the question,…
Richard Kaiser
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AdvertisingAudio PostsMarketingRandom Thoughts On BusinessVideo Posts
September 12, 2020

Beers with Max Podcast, Episode 83

JTNDaWZyYW1lJTIwd2lkdGglM0QlMjIyMjI0JTIyJTIwaGVpZ2h0JTNEJTIyOTgwJTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cueW91dHViZS5jb20lMkZlbWJlZCUyRkZjbHBCWDM0MEZNJTIyJTIwdGl0bGUlM0QlMjJZb3VUdWJlJTIwdmlkZW8lMjBwbGF5ZXIlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGNsaXBib2FyZC13cml0ZSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ== Beers with Max Podcast, Episode 83: Looking at the Long Game Max: Welcome back to another delicious episode of the Beers with Max podcast! I continue on my Guinness…
Richard Kaiser
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Random Thoughts On BusinessWilderness Team
August 17, 2020

Change Is Hard – A Lesson In Leadership

Change is hard. More companies go out of business from growth than decline.    I wish I had learned in business school or more likely...I wish I had paid more attention…
Richard Kaiser
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Random Thoughts On Business
June 15, 2020

Websites More Vulnerable to Hacking in 2020

In 2019 we saw a surge of hacking and malicious cyber activity, mainly due to the ever-increasing battle between theme/plugin developers and the hackers that try to exploit their code.…
Wilderness Agency
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SEO
April 30, 2020

7 SEO Top Tips for Optimizing a WordPress Blog Post

So you started a blog, great idea! The second you write a couple of blog articles, the visitors will just start coming, right? Sadly, we wish it were that easy.…
Meg Terlau
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Random Thoughts On Business
April 2, 2020

Reflections During The Pandemic

These are really interesting times. I spent the better part of 2010 through 2012 in a rural village located in the Mphahlele region of South Africa doing development projects with…
Wilderness Agency
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Random Thoughts On Business
April 2, 2020

When Creativity Won’t Just Happen

Creativity takes a lot of different forms. For example, I woke up this morning thinking to myself, “What if I switched up my morning routine and instead of eggs and…
Wilderness Agency
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Public Relations
March 2, 2020

Scouting Matters.

In response to the national media coverage surrounding the Boy Scouts of America, several local community leaders submitted opinion pieces to the local publication. I would encourage everyone involved in…
Richard Kaiser
Love0
Cool Tips for 2020
January 27, 2020

How To Transcribe A Video Automatically

This past week we have had all hands on deck for a video project we are working on for the Department of Defense and the University of Dayton. We needed…
Wilderness Agency
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AdvertisingMarketingStrategy
November 20, 2019

Marketing During A Downturn

Because the purpose of business is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results;…
Wilderness Agency
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Other
October 23, 2019

George Custom Carpentry

George Custom Carpentry is an Ohio company with a single employee who acts as the founder, head carpenter, and contractor. They deliver exceptional custom carpentry and offer a wide variety…
Richard Kaiser
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Random Thoughts On BusinessStrategy
September 9, 2019

The Five Golden Rules of Brainstorming

Brainstorming is overwhelming for most people...for good reason. The rules of brainstorming are usually unclear and very broad. And finding the right group of people to brainstorm can be difficult.…
Richard Kaiser
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Professional DevelopmentRandom Thoughts On BusinessStrategy
September 5, 2019

An Introduction to Brainstorming

Brainstorming, like most things in business, is usually misunderstood and hardly performed at the level that the original authors intended. Advertising executive, Alex Osborne, describes the methodology in his book,…
Richard Kaiser
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EducationUncategorized
August 11, 2019

Bring Your Own Change

CLIENT Bring Your Own Change INDUSTRY Education APPLICATION UX Design, Web Design, Collateral DesignThe Dayton Regional Green Initiative is looking for a strong campaign to drive engagement in a movement…
Richard Kaiser
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Communications
August 10, 2019

WYSO

CLIENT WYSO INDUSTRY Communications APPLICATION Videography, Web Design, Ad Campaign, Social MediaWYSO, a listener-supported local radio station, was searching for new listeners and wanted to broaden their reach. Even with…
Richard Kaiser
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Event
August 10, 2019

Raider Race

CLIENT City of Fairborn INDUSTRY Event APPLICATION UX Design, Web Design, Branding, Collateral DesignThe city of Fairborn wanted to make an impression on Wright State University students. The priority was…
Richard Kaiser
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top shelf marketingMarketingRandom Thoughts On Business
May 14, 2019

Oil, Water, & Alcohol: Thoughts On The Marketing Industry

Why does the marketing industry exist? Let's explore why it's so necessary. Oil is technology.  It lubricates, keeps the engine running. Water is sales.  It is a sustainable life force…
Richard Kaiser
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Random Thoughts On Business
January 17, 2019

We’ll See – Questioning Blind Certainty

I’m a skeptical person.  Most people probably view being skeptical as a negative thing, but if instead, I called myself a curious person that seems to sit better with the…
Richard Kaiser
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Education
August 25, 2018

Miami Valley Academies

CLIENT Miami Valley Academies INDUSTRY Education APPLICATION Web Design, Marketing StrategyMiami Valley Academies (MVA) is a tuition-free, K-12 charter school in Dayton, Ohio. Their mission is to provide a quality…
Richard Kaiser
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Education
August 25, 2018

Middletown Christian School

CLIENT Middletown Christian School INDUSTRY Education APPLICATION Collateral DesignSince 1972, Middletown Christian Schools has been committed to serving Christian families in Franklin, OH. As a ministry of Grace Baptist Church,…
Richard Kaiser
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Education
August 11, 2018

Central State University

CLIENT Central State University INDUSTRY Education APPLICATION Landing Page Design, Collateral Design, Press ReleaseCentral State University, established as an 1890 land-grant institution, prepares students with diverse backgrounds and experiences for…
Richard Kaiser
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Public Relations
August 10, 2018

Fairborn Pivot

CLIENT City of Fairborn INDUSTRY Government APPLICATION UX Design, Web Design, Collateral DesignThe City of Fairborn didn’t want a bland piece of paper with statistics and data for its annual…
Richard Kaiser
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Random Thoughts On Business
August 6, 2018

A Letter to a Young American

Here's my Open Letter to a Young American. Feel free to respond. I graduated 10 years ago, bounced around 3 different advertising agencies until 5 years ago I started my…
Richard Kaiser
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Design TacticsMarketingRandom Thoughts On BusinessStrategy
June 18, 2018

Do You Use Freelancers?

Do you use a highly-trained team of special operatives? +Richard Kaiser This is what we hear any time we get the question--and it’s a regular one--while we are in a…
Richard Kaiser
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OtherUncategorized
May 4, 2018

The Future of Design

There’s no question e-commerce is a swiftly growing and ever-changing market, and The Future of Design needed to catch up with its best practices.CLIENT The Future of Design INDUSTRY Retail…
Richard Kaiser
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Design TacticsStrategy
March 26, 2018

The Authentic Truth About Brand Authenticity

Brand authenticity. It's the difference between smoke and mirrors and standing on the stage in your underwear while the audience looks on. Exposing your brand to scrutiny is difficult, but…
Richard Kaiser
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instead of falling we flewPublic RelationsStrategy
March 1, 2018

Instead of falling, we flew.

The moment you doubt whether you can fly, you cease for ever to be able to do it. +J.M. Barrie Here's a thing that happened. In November, we made the…
Richard Kaiser
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CopywritingMarketingSEO
February 13, 2018

Proven Techniques for Conducting a Successful SEO Audit

Learn how do your SEO audit like a pro with our easy guide on how to do an SEO audit. An SEO audit helps you figure out what might be…
John Theobald
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Marketing
February 13, 2018

Is Your Marketing Manufactured?

Craft a meaningful marketing strategy to drive more sales and make more conversions.      1. Meet your customers where they are. Don't waste time or effort on marketing in…
Emily Gilles
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Manufacturing
August 25, 2017

Grand Lake Spouting

CLIENT Grand Lake Spouting INDUSTRY Manufacturing APPLICATION Web DesignGrand Lake Spouting faced a challenge when it came to finding success in its location. While they were able to reach many…
Richard Kaiser
Love0
Bluegrass + Brew | Wilderness AgencyEvent
August 10, 2017

Bluegrass and Brew

CLIENT City of Fairborn INDUSTRY Event APPLICATION Branding, UX Design, Web Design, Marketing Strategy, Collateral DesignThe city of Fairborn wanted to throw its citizens a party. City Manager Rob Anderson…
Richard Kaiser
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Public Relations
August 10, 2017

Grace United Methodist Church: A Welcoming Community for All

Introduction Grace United Methodist Church is a diverse faith-based organization located near downtown Dayton that offers an array of services to individuals and families in need. The church's commitment to…
John Theobald
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reflections of a founderRandom Thoughts On Business
July 25, 2017

Reflections of a Founder – 33rd Trip Around the Sun

What’s Next - The Reflections of a Founder My 32nd trip around the sun began with the weight of baggage from months prior. Welcome to the reflections of a founder.…
Richard Kaiser
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the meaning of competition trees in a forestStrategy
June 20, 2017

The Meaning of Competition

Trees In The Wilderness = Competition Many people never consider the struggle of the trees in an old forest. Trees spend their whole lives in competition. Each tries to out…
Richard Kaiser
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join the pack of wolves for survivalStrategy
June 12, 2017

Wolves – Join The Pack

You're a wolf - independent, fierce, and ready to survive by whatever means. So why should you join the pack? Dogs are loyal. They are dependable. The relationship is understood.…
Richard Kaiser
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Other
May 25, 2017

Meals From Scratch

CLIENT Meals From Scratch INDUSTRY Food Service APPLICATION Branding, Logo Design, Web Design, Package Design, Marketing StrategyWhen Chef Matthew Hayden started Scratch Foods, he set out to start a food-forward…
Richard Kaiser
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groupthink in brainstorming sessionRandom Thoughts On Business
February 20, 2017

Brainstorming – Groupthink (If You Must)

Brainstorming is ingrained in the DNA of office culture, long debated as to its effectiveness in problem-solving and ideation.  I have always embraced secluded thinking when tackling complex problems (preferably…
Richard Kaiser
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SEOWeb Design Tips
February 13, 2017

What is SEO? How to Optimize Your Website

 Search Engine Optimization (SEO) is a key part of digital marketing that involves optimizing your website to be more visible on search engines. This helps improve the visibility and ranking…
John Theobald
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Strategy
February 5, 2017

Survey + Interview Best Practices

Survey Creation: Surveys are an effective way to collect large amounts of data from a specific audience segment.  When well-constructed, surveys primarily collect quantitative data rather than qualitative data.  At…
Emily Gilles
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the wrong skills for marketingRandom Thoughts On Business
January 13, 2017

I Had The Wrong Skills

Here's the story of how I focused on the wrong skills. When I was graduating, I was asked why I didn't start my own marketing agency instead of going to…
Richard Kaiser
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dbj photo of wilderness agency teamStrategy
December 13, 2016

A DBJ Article: Dayton-area consulting company expands with new office

Written by DBJ, Kaitlin Schroeder  –  Staff Reporter A Dayton-area company that helps "scale up" businesses grow is now taking steps to scale itself up, signing a lease for an office in…
Richard Kaiser
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Strategy
September 20, 2016

Awards In Marketing – What Do They Mean?

"I'm just trying stay alive and take care of my people. And they don't have no award for that." +Drake There are plenty of awards in marketing to be won.…
Richard Kaiser
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Manufacturing
August 25, 2016

eGreen Roofing Solutions

CLIENT eGreen Roofing Solutions INDUSTRY Manufacturing APPLICATION Branding, Logo Design, Web Design, Marketing StrategyOne of the most expensive capital expenditures for any building owner is maintaining the roof. eGreen Roofing…
Richard Kaiser
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Marketing
August 9, 2016

Tangible Solutions

CLIENT Tangible Solutions INDUSTRY Manufacturing APPLICATION Branding, UX Design, Web Design, Marketing + Sales Strategy, Collateral DesignTangible Solutions is pioneering the field of additive manufacturing to provide large-scale, cutting-edge contract…
Richard Kaiser
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roi of branding with coffeeAdvertisingDesign TacticsMarketing
July 27, 2016

The ROI of Branding – The Simplest Explanation

The ROI of branding is underestimated. Branding can make the difference between $1.50 coffee or $4.50 coffee. Any questions?   Get Top ROI on Branding Branding matters - especially the…
Richard Kaiser
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form over function wilderness agencyRandom Thoughts On BusinessStrategy
July 18, 2016

Form Over Function

A Tale of Two Platforms This is a battle of form over function. While evaluating two project management platforms, I took the call with FunctionPoint to give them a chance…
Richard Kaiser
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Strategy
July 11, 2016

2016’s Annual Obligatory Post on Mobile

It has become a requirement for marketing agencies to write at least one blog post on the rise of mobile every year; so I thought I would capture some thoughts…
Richard Kaiser
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how do we get reviewsStrategy
June 27, 2016

How To Get Reviews

How do I get reviews? Good, bad, any reviews at all will do. It's a question that comes up regularly when discussing reputation management. "I was curious what your thoughts…
Richard Kaiser
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MarketingPublic RelationsStrategy
May 10, 2016

Don’t Get Dumped

We live in a society that places an incredibly high level of importance on image. In this image-conscious, hyper-competitive business world we live and work in, using web design to…
Richard Kaiser
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Design TacticsMarketingPublic RelationsStrategy
May 10, 2016

Don’t Forget the F-Word

User experience is a common phrase thrown around in the interactive world.  It’s the process of understanding how a user will interact with the product and making sure that they…
Richard Kaiser
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MarketingPublic RelationsStrategy
May 10, 2016

To Tweet or Not to Tweet… That is the Question

Social media has taken over today’s marketing landscape as the hottest new place to take your products and services to reach the masses.  While virtually everyone will tell you that…
Richard Kaiser
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Public RelationsStrategy
May 10, 2016

“What Do You Mean the Janitor is Part of the Marketing Team?” – Mr. CEO

Heres something you and your employees might not have thought about: Everyone in your business works in the marketing department.  It's true.  Every single employee of your business is an…
Richard Kaiser
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AdvertisingMarketingPublic RelationsStrategy
April 21, 2016

Copywriting Tools: Flesch-Kincaid

“Though amid all the smoking horror and diabolism of a sea-fight, sharks will be seen longingly gazing up to the ship’s decks, like hungry dogs round a table where red…
Richard Kaiser
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audit your marketing strategy checklistStrategy
April 21, 2016

4 Tips to Focus & Get Shit Done

Who doesn't need tips to focus at work? If you said, "Not me," you sir, are a god. Of all of the problems that the pandemic has caused, this one…
Richard Kaiser
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Strategy
April 21, 2016

7 Tools To Stalk Your Competition – Business Edition

Competition is always one of the strongest reasons why businesses will make a decision.  It's one part keeping up with the Jones and one part fear of falling behind.  …
Richard Kaiser
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Strategy
April 21, 2016

Why Do CEOs Exist?

Are hierarchies of names within an organization necessary? Why do CEOs exist? Let's look at the history behind the illustrious and storied title. Why Do CEOs exist? Hierarchies: Creation of…
Richard Kaiser
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Strategy
April 15, 2016

Lessons in Perspective

Perspective is to painting what the bridle is to the horse, the rudder to a ship. +Leonardo da Vinci Perspective is something that has been a defining element in the…
Richard Kaiser
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Strategy
April 15, 2016

Exit Stage Right: When the CEO Needs to Go

When the CEO needs to go...a truly interesting question, one usually answered by stakeholders. "He doesn't like his picture being taken," Jason said. "He tells people that," Mark responded. Anyone…
Richard Kaiser
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AdvertisingPublic Relations
March 19, 2016

Fairborn’s Bluegrass & Brew Festival

The City of Fairborn wanted to throw its citizens a party. City Manager Rob Anderson was hoping to bring a sense of togetherness back to a community who have been…
Richard Kaiser
Love0
Non-Profit
February 25, 2016

The Humane Society of Greater Dayton

CLIENT The Humane Society of Greater Dayton INDUSTRY Non-Profit Organization APPLICATION Web Design, Ad Campaign, Social MediaThe Humane Society has a strong reputation in the community and a rich story…
Richard Kaiser
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MarketingStrategy
February 12, 2016

The End of the Traditional Sitemap

The worldwide web - one astronomically large sitemap. This was not an accidental term.  It's a worldwide network, connected by millions of links that never stop growing.  But for many…
Richard Kaiser
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dark site for crisis communicationsMarketingPublic Relations
February 5, 2016

Dark Site – An Essential for Crisis Communications

At its core, every brand has something special to reveal something that inspires people. We are a branding and communications agency.
Richard Kaiser
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millennial writing his resumeStrategy
December 15, 2015

Stop Writing One-Page Resumes

At its core, every brand has something special to reveal something that inspires people. We are a branding and communications agency.
Richard Kaiser
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mission statement in god's countryMarketingProfessional DevelopmentRandom Thoughts On Business
December 15, 2015

Do People Care About Your Mission Statement?

At its core, every brand has something special to reveal something that inspires people. We are a branding and communications agency.
Richard Kaiser
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Public Relations
August 10, 2015

Fluid Applied Roofing

CLIENT Fluid Applied Roofing INDUSTRY Manufacturing APPLICATION Branding, Logo Design, UX Design, Web Design, Tradeshow Design, Sales Collateral DesignFluid Applied Roofing (FAR) manufactures a fully reinforced fluid applied roofing system,…
Richard Kaiser
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