Professional digital marketers are constantly learning because the industry changes quicker than we can usually keep up. So how do we keep up with news, trends, and strategies? Bloggers. Bloggers…
While you always want to value the quality of the applicants over the quantity, there are ways to reach more of your desired audience. So how do you do this,…
26 Landing Page Statistics To Explain Best Practices
The phrase landing page is thrown around quite a bit - and for good reason! Well-designed and optimized landing pages increase search visibility, increase a brand's credibility, and further nurture…
Marketing is all about giving your customers the information they need to make an informed purchasing decision. Everything you do – from the copy you craft to the images you…
The new year provides an opportunity to venture into new areas of growing your business. Maybe that fresh start is a logo refresh, a comprehensive marketing strategy, or an optimized…
Get to know our newest intern Luisa. Visiting from Madrid, Spain as a visiting student at Wright State University, we are thrilled to have her on board, even for a…
Richard Kaiser named United Way of Greater Dayton’s Volunteer of the Month
Our own Founder Richard Kaiser was named the United Way of Great Dayton's Volunteer of the Month! From the United Way of Greater Dayton: Richard Kaiser LIVES UNITED "by putting…
Join the FastLane Webinar: Give Your Recruiting Efforts A Boost
Co-hosted with the University of Dayton Research Institute's FastLane: Learn how to solve your manufacturing workforce challenges with marketing strategies! Wilderness Agency Founder Richard Kaiser and Co-Founder & COO John Theobold…
“Designers may be the true intellectuals of the future.” - Paola Antonelli 22 Graphic Design Statistics for 2022 Graphic Design + Marketing 73% of businesses invest in design to help…
Website design is becoming increasingly nuanced, so how do we as designers and developers stay current with UX/UI trends? Let's dive into the trends we see continuing in 2022. 5…
“Dayton marketing agency reveals strategies for recruiting, retaining employees” by DBJ
Great talent is a powerful and consistent source of competitive advantage in business, and recruitment marketing gives companies the ability to attract the best. We break the recruitment process into…
The best practices of UX & UI are ever-changing. So can we even determine what best practices should be implemented in nearly every site? The short answer: Yes, it's possible.…
UX & UI are seemingly the same at first glance, so how do the two compare and interact with the other? Some define the concept of user experience as the…
Our ability to craft the user's experience has changed wildly since the beginning of the worldwide web. Changes in the capabilities of technology and the user's behavior, wants, and needs…
Your Ultimate 8-Step Recruitment Marketing Action Plan
If you are like so many other businesses in nearly every American city, you need help. And it's not financial help this time...it's help with recruitment and hiring. Businesses large…
How many businesses have struggled with this conundrum: outsourced marketing agencies vs. in-house specialists? It's a problem with often clear solutions. Let's do some math! To cover every sector of…
Recruiters need to be marketers. Well...they at least need to have a hand in it. Stick with me now. Who remembers the days when websites moved from IT ownership to…
Smart questions equal smart answers. We've compiled a (very long) list of top questions for your sales team to ensure: They get the information they need to provide solutions to…
The do's and don'ts of web design aren't always as cut and dry as you'd think. I'm continually surprised by how many people start meetings with our team with very…
Management vs. leadership - while there are shared similarities, the differences are significant. Leaders inspire. Managers manage the tasks that need to get done to achieve a certain goal. Whether…
Need another task on your to-do list? These marketing audits will be well worth it - if performed well enough. While the pandemic continues on with no clear end in…
Ideas. Every day, billions of ideas are generated, but how many come to fruition? And of course, most cannot be accomplished overnight; it takes countless steps taken one at a…
How can we in the marketing and public relations industries support those reputable publishers and get our client's material published? Digital press kits. Gone are the days of press kits…
How To Import Contacts Into LinkedIn – Networking 101
Why would you need to import contacts into LinkedIn? Let's dive into its benefits. "Your network is your power." +Richard Kaiser One thing that Wilderness has taught me is that…
The world is changing, and the world wide web is advancing along with it. Online access to goods and services is entering what can be called a reformation period. The…
The best form of marketing is word of mouth. For example, someone telling a friend, "You should go check out for that," is far more effective than seeing your company…
Who doesn't love checking out the most recent PPC marketing statistics? So let's get into it! Ads are everywhere. Did you know that the average internet user is exposed to 4,000-10,000…
“We can’t find good help!” – Marketing for Recruitment
Around the conference table, the group of manufacturing owners grumbled one after another, complaining about their lack of recruitment success. This went on for several minutes before one man silenced…
Sales equals making someone's life easier. Well, it should be. A sales executive desires to solve problems that someone can't fix by themselves. Through building trust and rapport, we cultivate…
My motto as a copywriter and forever student is to "Stay curious, and work hard." This statement was curated by years of trial-and-error, successes and failures, and guidance from books…
The title Account Executive is daunting quite honestly, especially for someone with little sales experience. The relationship-building, the cold-calling, and the certainty of rejection are usually enough to put possible account…
Your HR team is tired. They are trying their best to fill positions every day, and there is only so much they can achieve in a 40-hour workweek. But, here…
Sarah Moody - controller, workplace mom, rule enforcer, and avid vacationer. Sarah has many roles and is a highly valued member of our Wilderness team! Get to know her a…
Great vision without great people is irrelevant +Jim Collins It's time to treat candidates as well as we treat potential leads, clients, and customers. Potential candidates have very tangible needs…
We’re all familiar with those supposed alpha (fe)males who think they own the space they inhabit. Those with dominance-based power moves like talking too loud, interrupt others, taking up unnecessary…
I admire anyone who is willing to risk their own capital on an idea. Most people don't get it right on the first business, but they learn. The idea that…
Our Creative Director Josh shows he is exactly that - creative. Learn more about Mr. Josh Moody! Josh Moody Thoughts On... Work Why are people from the advertising and marketing…
I first met John Theobold at Ohlmann in 2006, and we were the youngest people in the room. We made a mutual connection through my friend and his boss, County…
Brianna Manocchio, most commonly known as Bri, has been with Wilderness Agency since 2018, wielding her copywriting, strategy, and research skills with great success. Get to know our Director of…
You know those meetings that could have been an email or a Slack message? I know you know them. They aren’t fun for anyone and don’t achieve a real purpose.…
She's our most organized, kind, and consistent team member...it's Laura Utrup, Project Manager! Get to know Laura. Laura Utrup's Thoughts On... Work Why are people from the advertising and marketing…
It's time to discuss an industry staple - KPIs. In today’s competitive landscape, if success is not measurable, it is difficult to call it a true success. Even if you…
I never would be where I am today without some very wise mentors around me, guiding me along my path. Likewise, few of them would be where they are without…
The function of design is letting design function. +Micha Commeren, designer UX trends change as behavior changes. However, it can also go the other way. Design is meant to drive…
Get to know SEO-wizard and inbound guru, Eric Almeida. Eric Almeida's Thoughts On... Work Why are people from the advertising and marketing world joining social causes? Aside from wanting to…
For every $1 spent on email marketing, the average expected return is $42, according to DMA Marketer Email Tracker. Truly, no matter the size of the business, prospects on an email list…
The breakfast of champions. +Wheaties In terms of value per word, your tagline is the most valuable piece of copy your brand will ever have. A worthwhile tagline, or slogan,…
In any business, productivity is an understated necessity. Here is an insight into how the Wilderness Agency team uses Gmail hacks to stay on top of our emails, schedule, and…
The Why Behind StrengthsFinder – StrengthsFinder Part II
Read StrengthFinders Part I to learn more about this exercise. Our team individually took the Clifton StrengthFinders test and came together to compare the results. The similarities stood out greatly,…
How To Identify Your Team’s Strengths – StrengthsFinder Part I
With StrengthsFinder, it’s time to think about the why behind your employees’ or colleagues’ actions. It’s too easy to focus on the what or how behind their choices, especially if…
The traditional office, the traditional relationship between employer and employee, and the 9 to 5 grind will become obsolete. We need to accept the concept of remote workers. Wilderness Agency…
I Feel Like When I Solve One Problem, Two Others Arise. +Educators Nationwide Student enrollment has continued to decline, following a trend many organizations within education have experienced. Educators must…
Oil, Water, & Alcohol: Thoughts On The Marketing Industry
Why does the marketing industry exist? Let's explore why it's so necessary. Oil is technology. It lubricates, keeps the engine running. Water is sales. It is a sustainable life force…
Goodbye Yellow Pages. Hello Yelp, Google Business Listings, and similar online directories. With a phone on hand at all times, a potential customer is simply a search away. And if…
My daughter and I recently finished watching the new Babysitter’s Club series on Netflix. It was pretty different from the Babysitter’s Club of my youth, but still quite good. While…
One of the most historically crazy moments in Indy 500 history was Danny Sullivan’s famed “Spin and Win” move during the 1985 race. This is a story about the necessity…
I’ll never forget sitting in my architecture design studio where I first heard about IDEO. All I remember was that they were the ones that invented things that were used…
Say It With Your Chest – Social Media That Matters
“Social media is the best. It is a constantly encouraging, uplifting space where creative and unique people can learn and find the community they need. Every post and every person…
https://www.youtube.com/watch?v=DckMEJfaqJs Discover why Wilderness Agency uses Vogsy in an interview with Founder Richard Kaiser. When Richard Kaiser launched Wilderness Agency, he wanted to create a solution that would help companies…
Dope Places To Work For Freelancers (Besides Starbucks)
Working at home is the dream of many a cubicle dweller, but those who’ve achieved it know that remote work can be a solitary, perhaps, lonely life. That’s why coffee…
Healthcare is all about attracting new patients and retaining the current patients. Simply being, in this case, a physical therapist does not guarantee patients. We want to demonstrate how an…
Welcome to the final part of our BBB Spark Award series on Character, Community, and Culture. Let's wrap this up with the last but not least concept of ever-developing culture.…
It's time for the second part of our BBB Spark Award series specifically celebrating Character, Community, and Culture. Notable entrepreneurial organizations show appreciation for their communities by enthusiastically giving back.…
The emergence of the freelancer has come full force, and the workforce is widely embracing it. So how did this occur? Change Is Happening The Chemical Change in Business It's…
Welcome to the launch of our three-part series on the achievement of the BBB Spark Award celebrating Character, Community, and Culture. Leaders must be teachable and open to growing with…
Social media presence is most definitely known by marketers and non-marketers alike. How does one create a positive, strategy-driven social media presence versus a negative or aimless one? Social media…
In 2008 Forbes published an article naming Dayton as one of the “Top Ten Dying Cities In America.” I started Wilderness Agency to change that diagnosis by helping businesses grow…
While self-care for the modern workforce may seem like buzz and empty promises, I firmly believe it's necessary for the mental and physical well-being of all. The narrative about this…
People have asked me a lot about the day-to-day of Wilderness and what helps us as we have been growing as a small business. This is a question that I…
I tend to be a perfectionist. It's a problem that we can all struggle with. It's something I have seen when working with clients at Wilderness Agency, especially with those…
Innovative Agency Podcast, Episode 21: All Good Marketing is Pictures & Words 0:07 Intro The Innovative Agency Podcast is a podcast designed to help marketing agency leaders answer the question,…
JTNDaWZyYW1lJTIwd2lkdGglM0QlMjIyMjI0JTIyJTIwaGVpZ2h0JTNEJTIyOTgwJTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cueW91dHViZS5jb20lMkZlbWJlZCUyRkZjbHBCWDM0MEZNJTIyJTIwdGl0bGUlM0QlMjJZb3VUdWJlJTIwdmlkZW8lMjBwbGF5ZXIlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGNsaXBib2FyZC13cml0ZSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ== Beers with Max Podcast, Episode 83: Looking at the Long Game Max: Welcome back to another delicious episode of the Beers with Max podcast! I continue on my Guinness…
Change is hard. More companies go out of business from growth than decline. I wish I had learned in business school or more likely...I wish I had paid more attention…
In 2019 we saw a surge of hacking and malicious cyber activity, mainly due to the ever-increasing battle between theme/plugin developers and the hackers that try to exploit their code.…
These are really interesting times. I spent the better part of 2010 through 2012 in a rural village located in the Mphahlele region of South Africa doing development projects with…
Creativity takes a lot of different forms. For example, I woke up this morning thinking to myself, “What if I switched up my morning routine and instead of eggs and…
In response to the national media coverage surrounding the Boy Scouts of America, several local community leaders submitted opinion pieces to the local publication. I would encourage everyone involved in…
This past week we have had all hands on deck for a video project we are working on for the Department of Defense and the University of Dayton. We needed…
Because the purpose of business is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results;…
Brainstorming is overwhelming for most people...for good reason. The rules of brainstorming are usually unclear and very broad. And finding the right group of people to brainstorm can be difficult.…
Brainstorming, like most things in business, is usually misunderstood and hardly performed at the level that the original authors intended. Advertising executive, Alex Osborne, describes the methodology in his book,…
I’m a skeptical person. Most people probably view being skeptical as a negative thing, but if instead, I called myself a curious person that seems to sit better with the…
Here's my Open Letter to a Young American. Feel free to respond. I graduated 10 years ago, bounced around 3 different advertising agencies until 5 years ago I started my…
Do you use a highly-trained team of special operatives? +Richard Kaiser This is what we hear any time we get the question--and it’s a regular one--while we are in a…
Brand authenticity. It's the difference between smoke and mirrors and standing on the stage in your underwear while the audience looks on. Exposing your brand to scrutiny is difficult, but…
Reflections of a Founder – 33rd Trip Around the Sun
What’s Next - The Reflections of a Founder My 32nd trip around the sun began with the weight of baggage from months prior. Welcome to the reflections of a founder.…
Trees In The Wilderness = Competition Many people never consider the struggle of the trees in an old forest. Trees spend their whole lives in competition. Each tries to out…
You're a wolf - independent, fierce, and ready to survive by whatever means. So why should you join the pack? Dogs are loyal. They are dependable. The relationship is understood.…
Brainstorming is ingrained in the DNA of office culture, long debated as to its effectiveness in problem-solving and ideation. I have always embraced secluded thinking when tackling complex problems (preferably…
Here's the story of how I focused on the wrong skills. When I was graduating, I was asked why I didn't start my own marketing agency instead of going to…
A DBJ Article: Dayton-area consulting company expands with new office
Written by DBJ, Kaitlin Schroeder – Staff Reporter A Dayton-area company that helps "scale up" businesses grow is now taking steps to scale itself up, signing a lease for an office in…
"I'm just trying stay alive and take care of my people. And they don't have no award for that." +Drake There are plenty of awards in marketing to be won.…
The ROI of branding is underestimated. Branding can make the difference between $1.50 coffee or $4.50 coffee. Any questions? Get Top ROI on Branding Branding matters - especially the…
A Tale of Two Platforms This is a battle of form over function. While evaluating two project management platforms, I took the call with FunctionPoint to give them a chance…
It has become a requirement for marketing agencies to write at least one blog post on the rise of mobile every year; so I thought I would capture some thoughts…
How do I get reviews? Good, bad, any reviews at all will do. It's a question that comes up regularly when discussing reputation management. "I was curious what your thoughts…
Though amid all the smoking horror and diabolism of a sea-fight, sharks will be seen longingly gazing up to the ships decks, like hungry dogs round a table where red…
7 Tools To Stalk Your Competition – Business Edition
Competition is always one of the strongest reasons why businesses will make a decision. It's one part keeping up with the Jones and one part fear of falling behind. …
Are hierarchies of names within an organization necessary? Why do CEOs exist? Let's look at the history behind the illustrious and storied title. Why Do CEOs exist? Hierarchies: Creation of…
Perspective is to painting what the bridle is to the horse, the rudder to a ship. +Leonardo da Vinci Perspective is something that has been a defining element in the…
When the CEO needs to go...a truly interesting question, one usually answered by stakeholders. "He doesn't like his picture being taken," Jason said. "He tells people that," Mark responded. Anyone…
The worldwide web - one astronomically large sitemap. This was not an accidental term. It's a worldwide network, connected by millions of links that never stop growing. But for many…