Need something from the Inbound department but not sure about the details? This tool will help guide you.
This is by no means complete or perfect, but should provide some clarity for both PM’s and resources to ensure work is completed quickly and efficiently.
When in doubt: ask the Inbound Director.
How to Use
1) Search for a keyword associated with the task you’re trying to create.
For example, if we need to get some ads up on Facebook, click the magnifying glass and type Facebook to start searching.
2) Find the task or tactic that looks closest to the objective needing to be met, and use the information provided to create the task.
If you can’t find the perfect fit for the objective at hand, please:
A) Use the hour estimates from the task you feel is closest to create the task, but include a note about your uncertainty
B) Ask the Inbound Director for clarification before assigning the task