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Fluid Applied Roofing

FAR Logo


Fluid Applied Roofing



Roof Maintenance and repair



Branding, UX Design, Web Design, Tradeshow, Collateral

Fluid Applied Roofing was experiencing success as a manufacturer selling products direct to construction companies, but the company saw the potential to build something bigger through taking its products direct to the consumer market.


Wilderness Agency worked with Fluid to draw at the value of the brand and build a look and tone that made leveraging their messaging an easy win. Through brand development, Wilderness helped Fluid to streamline its product mix into a process that made it easy to understand and communicate to customers.


This system was reinforced by a color coding system that helped identify product categories for their premium line. To communicate the premium quality of the product we helped secure a relationship with a bucket manufacture which included a handle on the bottom of the bucket to make pouring easier and reducing slips/spills.


Since launching their new brand Fluid Applied Roofing is gaining national attention and traction in their marketplace.

Fluid inserts
Fluid buckets
Fluid website
Fluid business card
Fluid rollup banner