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Montgomery County Board of Elections – S.A.F.E. Voting


Montgomery County Board of Elections






Web Design, Ad Campaign, Printed Materials, Physical UX Design, 

The Montgomery County Board of Elections (MCBOE) ensures that elections in Montgomery County, OH run smoothly. They have two primary functions: help voters understand the issues and candidates on the ballot and provide candidates the forms and resources they need to run a campaign. MCBOE defends the security and accessibility of elections, executing them safely and fairly.


Voters need confidence that when they cast their ballots, their voices matter. To assure the voters in the Dayton region, the MCBOE needed a campaign that would reassure citizens that voting was safe and accurate. That message had to resonate with every voter, whether they were using absentee ballots or voting in person. This message also had to be accessible to every demographic, from the younger digital generation to people who preferred to have their information on paper. It had to educate the voters about how the Board of Elections made every vote count.

Any campaign about important issues, with such a broad target audience, needs to be well planned and well-executed. Wilderness Agency team members engaged with everyone, from those doing their research on the phone at lunch to ones sitting with a ballot they printed out, from first-time voters to those who have voted in every election for decades. Anyone who casts a vote needs to know that it will be counted accurately.


Wilderness Agency is no stranger to multiplatform, multichannel messaging. Our first step was to develop a core message that would connect with the largest audience, conveying the security in voting that MCBOE sought to deliver. We created the acronym S.A.F.E. to tell people that voting was Secure, Accurate, Fair, and Efficient. As we worked out the details of this message, we also created a new logo and brand guidelines for both the MCBOE and the SAFE voting process, modernizing their look and crafting a voice, look, and feel that would resonate with Montgomery County voters.

Brand standards were developed to ensure that the same look and feel throughout every touchpoint in the campaign – on rack cards, voting signs, and landing pages. Wilderness worked with the MCBOE to understand the flow of the voting process, developed UX standards for in-person voting, and both designed and procured the printed signage on the machines that led voters through the process. A brand new website, including new UI/UX and graphics, was created to help users find the critical information they needed quickly. With the help of MCBOE, our copy team weaved the required legal text into their message, and updated messaging to be certain information was communicated clearly and effectively.


MCBOE, and the voters, saw the benefits of the new SAFE system immediately. The clear, concise messages ensured that voters knew how to navigate the voting system to cast their ballot S.A.F.E.-ly. The messaging improved the overall flow of information – candidates were able to easily access required documents and information and voters successfully were able to locate all necessary information, from where to cast their vote at a polling location to making sure they are registered properly for all types of voting.

“I have been engaged in politics since I was a teenager, having volunteered, donated, and campaigned for both major parties and independent candidates. The right for all members of our community to vote has been fought for throughout our history as a nation and I am humbled to have been able to play some small part in being able to provide them access to information that empowers voters to carry out this noble task.”

+Richard Kaiser

Visit Montgomery County Board of Elections