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Santa Fe Winwater

santa fe winwater logo


Santa Fe Winwater






Web Design, Videography, Sales Collateral

Santa Fe Springs WinWater needed a brand strategy to set a clear path forward and define the company’s role in the marketplace by highlighting key differentiators and showcasing its core value propositions.


After extensive research, Wilderness created a strategy to educate current and prospective customers about all service offerings, which was ultimately accomplished by a new website with improved information architecture, customer education, and lead capture in mind.


Santa Fe WinWater needed a strong website that is designed strategically to tell their story, drive engagement and increase awareness. Wilderness provided a fresh brand identity and a strong SEO and content strategy which leveraged existing content and thought-leading storytelling to meet defined goals.

Website Work

Santa Fe WinWater mockup

Santa Fe Springs WinWater has unique service offerings that go far beyond parts distribution to being a full-service turnkey solution, from designing systems, to manufacturing and assembly, to installation of water works systems for industrial utility customers.


Wilderness created a company overview video to highlight the people, their process, and finally their services. Wilderness also created service-specific videos that succinctly highlights each of Santa Fe Springs WinWater’s offerings. Together, these videos became a strong sales tool. People buy from people they know and people they trust. That’s why websites with overview videos have an estimated 70% higher conversion rate.

Company Overview Video

Recruitment Video

Single Product Video

Using the same strategy, Wilderness created digital downloads for Santa Fe WinWater’s leads and sales presentations. The sales collateral was created using the updated brand standards, becoming a strong tool for Santa Fe WinWater in new business efforts.

Digital Downloads

Santa Fe WinWater mockup

Hard work pays off. Through the Wilderness team’s efforts, Santa Fe Springs WinWater was able to generate over 50 leads in the first month of the still ongoing project. These came from an improved website experience, informative and exciting videos, and sales materials that blew the competition out of the water.

“Rick Arzola and his team represent the ideal client that I wanted to work for when I started my career in marketing. They are utilizing their knowledge and experience to solve real-world challenges.”

+Richard Kaiser