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Ultrasound Services

new ultrasound services logo


Ultrasound Services






Web Design, Rebranding

Ultrasound Services assists Federally Qualified Health Centers, Clinics and Hospitals in their mission of providing comprehensive, high quality, cost-effective health care.


Ultrasound Services needed a rebranding that conveyed warmth, friendliness, and experience. They felt the current branding standards lacked these themes across their website and marketing materials.


Wilderness Agency was tasked with giving Ultrasound Services a series of rebranded materials, from digital to more traditional assets. Wilderness wanted to make sure the right story was being told across all mediums, working hand-in-hand with Ultrasound Services to provide the best products possible.


The first rebranding piece Wilderness Agency implemented was a new logo. The new logo focused on improved typography and simplified imagery while still incorporating the ultrasound “waves”.

old ultrasound services logo
old design
new ultrasound services logo
new design

Wilderness Agency worked alongside Ultrasound Services to create a new web experience which reflects the new brand standards. The new website featured simplified navigation while effectively communicating the necessary information on the page. Testimonials and increased CTA’s proved to be an effective addition to the site.

Wilderness also developed more branding materials such as brochures, business cards, as well as whitepapers and various branded forms. Together, these materials reinforced the new feeling of the Ultrasound Services brand of being a warm, friendly, and experienced company.


“Ultrasound Services was a fun rebranding project that incorporated many different materials to build out a strong presence both digital and traditional.”

+Josh Moody

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