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Wright State University Alumni



Wright State University Alumni





Wright State University Alumni Association needed a quick and concise media vehicle to pivot into a new model of inclusion of all alumnus inclusion into their membership.  After research with internal and external stakeholders we keyed in on messaging that resonated and compiled into a brief animated video which is able to be used across multiple media platforms.


Video Builds Trust

The use of video within an organization’s marketing mix provides the ability to deliver their story in an aesthetically appealing and easy to understand media. Animation videos capture ideas or products that cannot be photographed or captured in a single frame or to demonstrate concepts or prototypes that have yet to be developed.

It provides the ability to show a visual summary of the most complex products or services conveyed in a medium that creates feeling and emotion in a method that is dynamic and quickly grabs the attention of the viewer.

Video with high-value content work across websites and can be easily shared over multiple channels including YouTube, Facebook, Instagram and emerging social media channels.

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