CLIENT
Santa Fe Winwater
INDUSTRY
Manufacturing
APPLICATION
Web Design, Videography, Sales Collateral, Social Media Marketing, Email Marketing
More than a wholesaler. More than a distributor. More than an industry specialist. Santa Fe Winwater empowers contractors, government, and industry to complete a comprehensive range of projects efficiently and with longevity in mind by providing the highest quality products and services.
Santa Fe Winwater needed an effective, well-founded website and all-around marketing plan designed strategically to tell their story, drive engagement and increase awareness. Wilderness Agency provided a fresh brand identity and a strong SEO and content strategy which leveraged existing content and thought-leading storytelling to meet defined goals.
- Increased website leads.
- Enhanced, educational sales materials to encourage leads down the funnel.
- Increased awareness for current and prospective customers about product + service offerings.
A Website That Converts
Santa Fe Winwater has unique service offerings that go far beyond parts distribution to being a full-service turnkey solution, from designing systems to manufacturing and assembly to the installation of waterworks systems for industrial utility customers.
With revamped information architecture, enticing design strategy, and expanded content offerings, Santa Fe Winwater’s new site gained traction quickly, with nearly 6,000 new visitors since its launch a year ago with over 7K sessions and 15K pageviews. By providing added value through blog posts and thought leadership via LinkedIn, 19% are returning visitors with an average of 4 pages per session.
They say hard work pays off. Through the Wilderness Agency team’s efforts, Santa Fe Winwater was able to generate over 50 leads in the first month of the still ongoing project. These came from an improved website experience, informative and exciting videos, and sales materials that blew the competition out of the water.
Santa Fe’s Story Through Video
The Wilderness Agency creative team produced an optimized company overview video and also created service-specific videos that succinctly highlight each of Santa Fe Winwater’s offerings. Together, these videos became a strong sales tool. People buy from people they know and people they trust. That’s why websites with overview videos have an estimated 70% higher conversion rate.
Company Overview Video
Recruitment Video
Single Product Video
Sales Tools For Success
Using the same strategy, Wilderness Agency created digital downloads for Santa Fe Winwater’s leads and sales presentations. The sales collateral was created using the updated brand standards, becoming a strong tool for Santa Fe Winwater in their new business efforts.
Digital Downloads
Hard work pays off. Through the Wilderness team’s efforts, Santa Fe Winwater’s website received nearly 6,000 new visitors with over 7,000 sessions and 15,000 pageviews. The new site was able to generate over 50 leads in the first month of the still ongoing project. These came from an improved website experience, informative and exciting videos, and sales materials that blew the competition out of the water.
Additionally, concentrated efforts in the companies LinkedIn including updating the brand message for consistency, and regular posting, Santa Fe Winwater’s following grew from 2 to 325 in the second half of 2020, a historically tumultuous year for businesses worldwide. 5% of website visits have also been through social media referrals.
“Rick Arzola and his team represent the ideal client that I wanted to work for when I started my career in marketing. They are utilizing their knowledge and experience to solve real-world challenges.”
+ Richard Kaiser
