Observe. Report. React.

Strategy isn’t a buzzword, it’s a way of life. I lay awake at night thinking not just about how the world could be better, but what tools it will take to make that happen. My path in life has been guided by thinking, “There must be a better way!” and then finding it.

I proudly admit to being the kid who loved word problems in math class and raising my hand first to run through the various scenarios that could contribute additional factors to solving them. If a train is running 55 mph toward Sacremento, I am happy to jump aboard. My inner math nerd could not be more pleased that I’ve landed here at Wilderness Agency working with companies to find solutions and think through all opportunities to optimize and leverage marketing to do more.

Technology is always evolving, and I get the opportunity in my role to use and abuse it to maximize internal resources and give companies a path forward.