“Life is unexpected, often in the best ways.”

+Mike Alvarado

Account Executive

The Bigger Picture

Did you know managing a childcare institution shares remarkable similarities with working in sales? It never occurred to me either, until I plunged headfirst into the world of marketing with Wilderness Agency as my guide. My career took quite the adventurous and windy path, and I wouldn’t change a bit of it.

Managing hordes of children took every bit of determination, and I learned to appreciate every interaction – from the introvert looking to make new friends to the outgoing talker. From there on out, my skills as a communicator, a hostage negotiator, a mediator, and a problem-solver continued to grow. I had the privilege of managing childcare centers of 120+ children, many employees, and every type of parent. My role gave me the daily opportunity to make a positive change through personal interactions, something that many could take for granted.

As an Account Executive, I still get the chance to interact with many different types of people, and hopefully, bring a strategic, helpful answer to their problem. I am front-facing, and front-facing means setting an example. This was true in childcare and rings true in marketing. I am reticent that every move I make can create positive effects, can further build relationships, and can make our clients prosper. 

By asking the tough, open-ended questions, I get to the root of our client’s problems. Day-by-day and step-by-step, I am confident that I and the Wilderness team can bring success to clients and their local communities.

Meet More Of Our Team

John Theobald

Chief Operating Officer
Whitney Manfreda

Whitney Manfreda

Graphic Designer

Mike Alvarado

Account Executive

Laura Utrup

Project Manager

Josh Moody

Creative Director

Richard Kaiser

Check out the whole team
We’re Proud of the Work We Do

Take A Look At Some Of Our Past Projects.

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