Animation, Web Design, Ad Campaign, Social Media
Advantic’s mission is to organize people and technology to disrupt how the world builds. Unbeknownst to many, Advantic’s team has been working with advanced materials for nearly a decade on extensive projects from NYC subway systems to Australian mining operations.
The construction industry has not witnessed an innovation of this magnitude since Andrew Carnegie introduced steel as an instrument for buildings to reach the heavens. Today, the team at Advantic has introduced a carbon fiber reinforced beam that looks to replace steel in multiple applications within the construction world.
The carbon-reinforced beams provide overall project cost savings in three distinct ways:
These innovative methods required a strategic overhaul of their communications, marketing, and branding approach. Advantic was presented with two main challenges with their scaled-up operations:
Advantic offers a turnkey delivery system that revolutionizes the construction industry by reducing time, cost, and implementation issues. Wilderness Agency designed a leading-edge website that incorporated gold, black, plenty of white styles to let the design breathe, punches of orange and navy, paired with impactful typography, large block fonts.
To pay tribute to their inspiring narrative, the design and copy is a nod to the human element and the people who design, create, and implement the product. A hint at the technology aspect where Advantic shines, providing platforms in the data center industries. We utilized large sans serif condensed typography and line work that emerges from blueprint styling.
Those elements were expanded upon throughout all marketing mediums to align with the services Advantic offers in an aesthetic way. Copy took the “less is more” approach while providing expanded offerings–like case studies and news–for those industry-enthusiasts looking to dig deeper.
An Emphasis on Recruitment
The organization has rightfully and rapidly grown, and attracting top talent utilizing all tools available is essential. With a culture that resonates like Advantic’s, it was simply a task of prioritizing our resources to reach the desired audiences of professional engineers and designers, craftspersons, construction project managers, and support personnel anxious to redefine conventional construction.
We took the key principles of relationship building and went digital:
Showing Rather Than Telling
Video is a highly-popular, versatile content format that can morph and change depending on the need. Cisco finds that over 80% of all traffic will consist of video by 2021 (i.e. search engines will boost video higher). Advantic turned to video to achieve three key objectives: