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Strategy

Dogs and Wolves

Dogs are loyal. They are dependable. The relationship is understood. They are fed regularly and don't wander beyond the confines of the fence.   Wolves are independent in nature. They are self reliant. They forgo regularity for freedom. They must hunt. Their survival depends on it....

No Trophies

"I'm just try 'n stay alive and take care of my people And they don't have no award for that" +Drake There are plenty of awards to be won in this industry. Early on I was taught that the coveted Hermes head of the Advertising Federation was something...

Form Over Function

A Tale of Two Platforms While evaluating two project management platforms I took the call with FunctionPoint to give them a chance to win my business.  We went through the value proposition and discussed the functionality of FunctionPoint vs. FunctionFox (currently the lead contender).  The rep...

Annual Obligatory Post on Mobile

It has become a requirement for marketing agencies to write at least one blog post on the rise of mobile every year; so I thought I would capture some thoughts from a recent Google Partners seminar where the Google representative through out several impressive numbers and...

How do we get reviews?

It's a question that comes up regularly when discussing reputation management. "I was curious what your thoughts on for enabling the ability for people to write reviews on products and if we should ask a friend or two to write a review to encourage sales.  After...

How to Focus and Get Shit Done.

Get out of the routine. Sometimes it’s a change of scenery.  If you’re one of the growing number permitted to occasionally work from home you already know the value of this.  Taking the laptop to a coffee shop is only the beginning.  Find a park bench...

Stalking Your Competition

Competition is always one of the strongest reasons why businesses will make a decision.  It’s one part ‘keeping up with the Jones’ and one part fear of falling behind.  For many companies this can be very reactive.  They will notice their competitor is running a...

Why CEO?

Hierarchies: Creation of Confusion We have a culture of worshiping CEOs as the visionary titans of industry.  Business leaders mimic the Steve Jobs, Richard Bransons, Elon Musks, Jeff Bezos, et cetera; however, the list isn’t much longer than it was a century ago: Ford, Rockefeller, Carnegie,...