Traditional Tactics Aren’t Working
The average manufacturer is working below their ideal capacity. Generating new business in a digital environment is a challenge For years manufacturers have relied on cold calls, drop-in sales, and word-of-mouth to market their products and services. While these methods are still valuable, a multifaceted approach to sales is the most effective way to generate new business. In many industries, the buyer isn’t the same as in the past. They are younger. They aren’t as likely to answer or return phone calls; often they don’t want to respond to emails. They grew up in an on-demand world.
The buyer expects to quickly get answers from your website. If today’s buyers can’t find the information they need, they aren’t likely to call or email…they move on… to your competitor. The best way to reach your targets has changed. In order to not only survive, but thrive, you need to evolve first.