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Digital Marketing

Digital Marketing

In a digital ocean, we’re your life raft.

 

We provide end-to-end digital marketing services for a variety of clients across many different industries. Whether your business is looking to generate new leads, engage with your customers more effectively, or just get a leg up on your competition – we’ve got you covered.

 

In the ever-evolving digital landscape, it’s easy to feel overwhelmed just trying to cover the basics, let alone stay on top of trends and best practices. But this is the stuff we live and breathe, and we pride ourselves on being able to simplify it for every client while catering to their needs and delivering results.

 

We’re firm believers in impact over productivity, so from start to finish, we’re driven to deliver the best results possible – not just checking the boxes. We understand that no two brands are created equally, and it’s our job to know what success looks like for each individually.

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Measure Your Spends Reach

Pay Per Click (PPC) Advertising

 

No matter what your business objective is, running effective ad campaigns on any platform takes a lot more than words, pictures and a budget. We start by understanding your business, target audience and ideal sales funnel before even deciding where and what kind of ads will provide the biggest bang for your buck.

 

Your needs will guide our strategy and tactics to ensure we provide best-in-class creative, hyper-specific targeting and the most effective techniques to turn visitors into leads or sales. And we don’t believe in the “set it and forget it” approach – so we’re going to make iterative improvements to keep fine-tuning and maximize impact.

 

Beyond our Google Ads certifications, we’re experts in running ads on Facebook, LinkedIn, Amazon, Bing and a whole host of other platforms. Let us find where the biggest opportunities are and run with them.

Show Up In the Right Places

Search Engine Optimization and Marketing (SEO & SEM)

 

We’ll try to keep this short and sweet:
Your customers are looking for you, but how easy are you to find?
At the risk of oversimplifying, we feel it really comes down to making sure you have some fundamentals covered with your website and social media channels before venturing out into the weeds. SEO is such a convoluted, jargon-filled mess that even the incredible Moz Beginner’s Guide can be a headache to actually get through and understand (unless you’re like our Inbound Director, that guy’s a real nerd).

 

We can do keyword research, optimize your current site and its pages, create great content, and build backlinks – but it starts with understanding your brand, where it stands, and where you want it to go.

Let's Get to Work!

 

Shoot us a message and let's talk about how we can help you and your business!
LET'S GET STARTED
Email with Intent

Email Marketing

 

In an age where everyone’s inbox is filled to the brim with messages that mostly go un-clicked, email marketing is still a crucial piece of the puzzle for brands of all shapes and sizes. According to HubSpot, 78% of marketers saw an increase in email engagement in 2019.

 

It’s not enough to just drop some text into an email and fire it off to your subscribers – there’s a lot that goes into crafting the perfect email, subject line AND making sure it hits the inbox of the right people at the right time.

 

We’ve helped many brands with their newsletters, campaign sequences, audience segmentation, and acquiring new subscribers. We can help you ensure you’re getting the right message across to the right people, and that they do even more than just open your emails before immediately deleting them.

Get ALL the Likes

Social Media Marketing

 

Every brand wants to have a successful social media strategy, but let’s be real: does every business NEED to be active on Instagram? Twitter? Pinterest?

 

The short answer is no, but it comes down to knowing your brand’s strengths and target audience before making that decision. Creating good (and engaging) content to post on any channel can be a lot of work, so it should start with strategy instead of posting for the sake of posting.

 

Whether you’re trying to reach other businesses with a professional LinkedIn marketing strategy, or trying to engage new customers on Facebook – we’ll help you identify your goals and actually achieve them.

Turn Users Into Clients

Sales and Conversion Rate Optimization (CRO)

 

Getting people to your website is great, but what are they doing when they get there? Are they making a purchase, filling out a contact form or subscribing? And, more importantly, what are you doing to push them into doing it?

 

The only thing we love more than bringing our clients new visitors is turning those visitors into customers. Every set of eyes is a potential new lead for your business, and we approach every project as such. From end-to-end, we want to make sure that the right messaging, funnels, and calls-to-action are there to create conversions out of all that traffic.

 

And more than just generating leads or building followers, we can help generate more revenue from your e-commerce business too! Whether you’re looking to increase average order values with cross- and up-sells, or capture sales from your abandoned carts – we’re here to make it happen.

Track Your Progress

Data Reporting + Analytics

 

Analytics and reporting are critical business intelligence tools, but only as long you’re looking at the RIGHT data and KNOW what to do with it. Anyone can look at a graph trending upwards and think, “yeah that looks good to me!” But we’ve been around the block enough to know that looks can be deceiving.

 

We foster growth for our clients by aligning KPI’s with concrete business objectives, and we tailor our reports to show impact and inform future decisions. It’s more important for us to show the actual progress being made than to bury the story in data just because it looks better.

 

Currently, we’re using Google Data Studio to create amazing interactive reports that bring in metrics from websites, social media channels, and more. We’ve even gone a step farther to integrate with CRM’s and accounting tools to make beautiful, functional, and useful dashboards for businesses of many sizes.

We’re Proud of the Work We Do

Take a look at some of our past projects.

Ready to get started?

 

We're ready to show you what we can do! Get in touch with us today to find out how we can help!
LET'S GET STARTED
But Wait, There's More

Check out the other services we offer

 

From websites and business cards to digital marketing campaigns and even interior design, our professional team is here to make sure that we provide measurable results to your creative problems!

Digital Marketing
Branding + Design
Web Design + Development
Video + Photo
Traditional Advertising

Our Strategic Process

bonfirex-kickoff
Establish Project Parameters

Discovery

The initial meeting is an opportunity for project stakeholders to come together with our team to identify needs, goals, budget, and schedule for the project. At the project kickoff, you will meet your project manager as a single point of contact to ensure your project is kept on time and on budget.

bonfirex-strategy
Knowledge & Asset Sharing

Research

Taking the knowledge gained from the kickoff, our team goes into full research mode by analyzing your competition and engaging with internal and external stakeholders, as well as end-users. Our team engages through one-on-one interviews, group round-table discussion, and/or surveys, dependent upon project scope.

bonfirex-research
Direction

Strategy

The project team will compile feedback from our brainstorming and research efforts and set the ultimate vision for the project. We will deliver a strategy document that will include a mood board, design board, sitemap and wireframe to ensure all stakeholders are united with one vision.

bonfirex-development
Finalize Copy

Copy Creation

With a design framework in place, we begin the process of auditing and reworking existing content, and crafting new, strategic content specifically for the elements associated with your project. This could include SEO copy optimized to rank your website higher in search results or strategically-framed messaging to drive home a killer campaign.

bonfirex-production
Implement Ideas

Design

From there, our design team works to create designs and layouts that fulfill the strategic vision for the project, whether it is a website, video, tradeshow booth, direct mail campaign, landing page, special event plan, brochure, project proposal or interior design.

bonfirex-build
Effective Adoption

Build

The build phase is the most involved; however, through careful planning upfront, our team is able to implement approved designs, provide internal testing, and end-user testing to ensure a solid product for launch.

bonfirex-maintain
Iterative Improvement

Measure, Enhance & Maintain

We don't believe in a set it and forget it approach. We work with all our clients to provide a debrief session to ensure all objectives outline in the earlier phases have been met. We will perform and deliver a project analysis to identify ways to measure and enhance your project or future projects. We will then work with your team to identify future phases.

Ready to tell your story better?

Let's Get Started!