Our Ideas
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A Letter to a Young American
I graduated 10 years ago, bounced around 3 different advertising agencies until 5 years ago I started my first company with my best friend. 36 months later he fired me after I informed him that I felt...
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Do you use freelancers?
Do you use a highly-trained team of special operatives? This is what we hear any time we get the question–and it’s a regular one–while we are in a pitch. The real question,...
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That Time I (unintentionally) Sent Dick Pics to a Client
I got lazy. I didn’t update my password for 18 months, and then one night… my phone started to blow up with emails, text messages, Facebook Messenger messages. “Ugh… Richard, did you mean...
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Wilderness Agency moves to 17 Front Street
Excerpted from the Dayton Business Journal Wilderness Agency, which launched in 2016, more than quadrupled its footprint after moving from a co-sharing space in Fairborn to a new facility on Front Str...
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Trees in the Wilderness
Many people never consider the struggle of the trees in an old forest. Trees spend their whole lives in competition. Each tries to out position the other in the pursuit of a little more sunlight to su...
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Dogs and Wolves
Dogs are loyal. They are dependable. The relationship is understood. They are fed regularly and don’t wander beyond the confines of the fence. Wolves are independent in nature. They are s...
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The Worst Kinds of Businesses
The only time I’ve been laid off was when I was 16 years old, triggering a mild panic attack for what in retrospect should have been a clear sign I was blooming into work-a-holic. I was out of...
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Group Think (if you must)
Brainstorming is ingrained in the DNA of office culture, long debated as to its effectiveness at problem-solving and ideation. I have always embraced secluded thinking when tackling complex probl...
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I Had The Wrong Skills
When I was graduating, I was asked why I didn’t start my own marketing agency instead of going to work for someone else. “I’m not ready.” was my canned answer. I didn’...
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Dayton Business Journal Article: Dayton-area consulting company expands with new office
A Dayton-area company that helps “scale up” businesses grow is now taking steps to scale itself up, signing a lease for an office in Fairborn. Kaiser said the company signed a lease in Nov...
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No Trophies
“I’m just try ‘n stay alive and take care of my people And they don’t have no award for that” +Drake There are plenty of awards to be won in this industry. Early on I wa...
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Aileron Strengthens Content Partnership with Forbes
Aileron to create video content sharing original stories from small business owners. Forbes.com receives over 36 million unique visitors every month that will gain Aileron and their members ...
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The Simplest Explanation for Branding Growing a Business
Dunkin’ Donuts opened in the 50s and has 11k locations. Starbucks opened in 70s and has 23k locations. Any questions?...
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The Simplest Explanation of the ROI of Branding
Branding can make the difference between $1.50 coffee or $4.50 coffee. Any Questions?...
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Form Over Function
A Tale of Two Platforms While evaluating two project management platforms I took the call with FunctionPoint to give them a chance to win my business. We went through the value proposition and discu...
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Annual Obligatory Post on Mobile
It has become a requirement for marketing agencies to write at least one blog post on the rise of mobile every year; so I thought I would capture some thoughts from a recent Google Partners seminar w...
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How do we get reviews?
It’s a question that comes up regularly when discussing reputation management. “I was curious what your thoughts on for enabling the ability for people to write reviews on products and if ...
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Copywriting Tools: Flesch-Kincaid
Though amid all the smoking horror and diabolism of a sea-fight, sharks will be seen longingly gazing up to the ships decks, like hungry dogs round a table where red meat is being carved, ready to...
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How to Focus and Get Shit Done.
Get out of the routine. Sometimes its a change of scenery. If youre one of the growing number permitted to occasionally work from home you already know the value of this. Taking the laptop to ...
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Stalking Your Competition
Competition is always one of the strongest reasons why businesses will make a decision. Its one part keeping up with the Jones and one part fear of falling behind. For many companies this ca...
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The Chemical Change in Business
The Future of Work Its been over 8 years since the start of the 2008 recession, while the dust has settled there were changes that occurred in business that were permanent shifts in the way that bus...
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Lessons in Perspective
Perspective is to painting what the bridle is to the horse, the rudder to a ship. +Leonardo da Vinci Perspective is something that has been a defining element in the art world. Whether it is done th...
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Exit Stage Right: When the CEO Needs to GO
Learning When Leaders Need to take the Backseat He doesnt like his picture being taken. Jason said. He tells people that Mark responded. Anyone who is the president of a company is alway...
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Did You Forget to do Your 2016 Business Plan Too?
December Promises + New Years Resolutions You knew December was coming and things were going to slow down. You probably told yourself that this year you were going to use the time to strategize...
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The End of the Traditional Sitemap.
The World Wide Web This was not an accidental term. A series of WEBsites interconnected by hyperlinks. But for many small and medium size businesses they really dont have a web of pages, they ha...
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Build the website you hope to never use
At its core, every brand has something special to reveal something that inspires people. We are a branding and communications agency. ...
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Stop writing one page resumes
At its core, every brand has something special to reveal something that inspires people. We are a branding and communications agency. ...
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People that don't care about your mission statement
At its core, every brand has something special to reveal something that inspires people. We are a branding and communications agency. ...
