Manufacturing Medical Equipment
Manufacturers of medical equipment and medical devices face an extremely challenging, hyper-competitive market. This market requires sophisticated marketing tactics that target the right audiences.
Deploying strategies like targeted advertisements, using Linkedin, and remarketing your website are more important than ever. Adding new technology to traditional marketing methods, like using direct mail to send video brochures, can increase visibility.
It is not a coincidence that leading companies focus the bulk of their effort on content creation to hold real estate on page one.
For example, think of Google search results as real estate. At the top of the search result, you will find Google ads, the featured snippet, a possible map listing, then the organic search results, and the “knowledge panel.”
In an increasingly crowded marketplace, the adage of, “differentiate or die,” is the reality. Those companies that can quickly articulate their value proposition will be poised for rapid growth over the coming years.
The goal is to own as much real estate on page one as possible. Owning page one is a game of, “King of the Mountain.” The more competitive the marketing, the more challenging it is to show up on page one.