CLIENT
Unibilt

INDUSTRY
Manufacturing

APPLICATION
Brand Strategy, Website Design

Family owned and operated for over 40 years, Unibilt is a nationally recognized leader in the modular home industry with a record of 12,000+ homes. As a true midwestern-built company, Unibilt operates with the values of hard work, honesty and fairness. They place an emphasis on long-term relationships, both with their vendors and their clients.

They are committed to ensuring a rewarding and enjoyable home ownership experience and pride themselves on comprehensive communication, meticulous attention to details, personalized custom home designs, unparalleled craftsmanship, on-time deliveries, and superior customer service.

To stay competitive within the home-building industry, Unibilt came to Wilderness Agency with the desire to pivot their marketing strategy to better reflect their values and goals. A complete rebranding was in order; a logo redesign, refreshed brand guidelines, user-friendly website, and corresponding print materials would redefine their place as a premier modular home builder.

A Modern Website To Match Unibilit’s Modern Houses

Unibilt’s new site would build the strategic foundation for Unibilt’s future marketing efforts through a new brand identity which reflects the company’s evolving role in the marketplace.

There are a number of reasons Unibilt looked towards utilizing digital marketing to grow their business:

  • Target homebuyers and builders in the Midwest
  • Showcase completed houses and projects
  • Stay in touch with existing customers to increase the chance of returning business
  • Attract potential clients
  • Improve relationships with local partners

Key improvements for the refined site include decluttering the navigation and layout to improve a user’s experience. By drawing attention to galleries of completed projects and favorite house plans, a user easily finds their way to the desired information. With modular homes being such a visual topic, high-quality imagery showed visitors that there are endless possibilities for their home.

Simplified development features provided further ease for visitors. Clear call-to-actions directed visitors to find more information and visit the contact page for a quick company response.

With a customer-oriented approach to their digital presence, Unibilt continues to grow while staying true to their mantra: “At Unibilt, we don’t build houses; we create homes.”

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