Tradeshow Design, Sales Collateral Design, Traditional Advertising

After 70 years of delivering dependable equipment throughout the agriculture industry, Chore-Time was in a rut of its own. Farmers could depend on the equipment, but Chore-Time couldn’t depend on itself to identify and praise the merits of why someone would choose to do business with them.

Chore-Time, a division of CTB Inc., offers a full range of poultry livestock feeding and drinking systems, smart solutions for feed handling and climate automation, and intelligent management controls and software. Like many companies, it had entered a cycle of saying the brand was a quality brand without really defining out what that meant to the customer.

To better communicate with potential customers, they collaborated with Wilderness Agency to rebuild their sales materials. The goal was to introduce new customers to the Chore-Time that understand their needs, pain points, and expectations in an increasingly disrupted industry. It was time to bring back authenticity to build trust.

Getting to the Heart of the Brand


Wilderness Agency worked with Chore-Time to strip down the buzzwords and sales speak and get to the core of the actual value the company offers to its core customers. Farmers don’t invest their valued dollars into Chore Time because its equipment is “quality.” They purchase Chore-Time, because they can count on it to last. They buy into the company for peace of mind.

Their customers look to it to be the expert in the space–a thought leader in a mature but evolving industry.

Wilderness Agency delivered fresh designs with clear messaging and iconography for trade shows, presentations, and advertisements that captured the brand’s true value and conveyed it to the audience in a clear and concise way.

By redefining how Chore-Time viewed sales and strategy, Wilderness helped to break the company out of product-based selling and start to guide marketing and sales based on purpose and actual value, crafting a message that resonates and ultimately, creating a bigger impact for customers.

“Sales is transforming and heading towards relationship building on a digital scale. Modern-day sales teams, even in the agricultural industry, need to have the tools to meet their audience where they’re at with messaging that resonates with them.”

+ Richard Kaiser

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