Dayton Coating Technologies
Website Design + Development, Landing Page Design, Collateral Design, Sales + Marketing Strategy, Ad Campaign, Press Release
For over three decades, Dayton Coating Technologies and Certified Tool & Grinding have been providing the fastest industry turnaround with reliable solutions and repeatable products. They provide specialized, vertically integrated services to a diverse clientele within industries like Tool & Die Casting, Beverage, and Aerospace Parts Manufacturing to Medical Parts Manufacturing.
Their long-held location in Dayton, OH houses an elite team of engineers and tooling experts. They focus on quality order completion for businesses nationwide, both large and small. With a comprehensive value proposition as a complete one-stop-shop, they had the tools and the reputation to succeed.
With changing technology and an ever-increasing difficulty in the sales process, Dayton Coating needed to unite their marketing, communications, and sales initiatives. Wilderness Agency developed three key goals for a complete website design:
Wilderness Agency worked collaboratively with Dayton Coating Technologies to identify their strengthened brand strategy to establish a clear path forward that cements the company’s role in the marketplace. Once the new website launched, Wilderness expanded with a strong content and paid strategy that leveraged content and thought-leading design to bolster the impact of the new site.
Through stakeholder interviews, primary and secondary research, and branding workshops, Wilderness defined DCT’s key design attributes as high-tech and necessity, and they infused their voice with tones of excellence, reliability, and transparency.
The previously one-page site emerged as an optimized mega-site with high-quality imagery, informative content, and an identifiable sales funnel. Additionally, location-focused Google Ads directed qualified leads to a beverage industry-specific landing page.
Since the site launch in December 2020, Dayton Coating has seen over 5,000 page views with an average of 3 pages per user session. This presents an increase of 500% in traffic, providing Dayton Coating and Certified Tool & Grind with access to a broader audience.