Brand Refresh, Web Design, UX Design, Marketing Strategy
NuStream Filtration offers specialized solutions for all water treatment needs nationwide, both small- and large-scale. With years of experience come water filtration experts that are passionate about their craft and understand how to simplify complex water processes for their clients.
With an extensive product range including reverse osmosis, side stream filtration, and electro deionizer, serving numerous industries, NuStream needed to modernize their communication, marketing, and sales tactics to stay competitive within the technological market.
Wilderness Agency collaboratively worked with NuStream to develop a reflective logo and an elevated web experience with improved information architecture, modern design elements, and effective CTAs.
We were tasked with executing a logo refresh that fit their brand’s need to appeal to new and established companies in industries like horticulture, and subsequently build NuStream into a brand that thrives in the modern market.
As with every Wilderness Agency endeavor, we put research and strategy first. First, understanding the water industry’s outlook, market trends, and competitive landscape proved key to guiding copy and design. Through competitive analysis, web design in the water industry showed a lack of innovation; messaging lacked inspiration, and navigation made visitors frustrated.
The design team set out to create a cohesive, modern vision, conveying an informative, sustainable, and technical company. A refreshing color palette was determined, and high-quality imagery and icons were used to visually engage visitors. Simple animations and a grid layout followed UX best practices to encourage further visitor interaction.