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Wilderness Team

Laura Utrup – Inside Look

By August 13, 2021October 13th, 2021No Comments

She’s our most organized, kind, and consistent team member…it’s Laura Utrup, Project Manager! Get to know Laura.

Laura Utrup’s Thoughts On…


Why are people from the advertising and marketing world joining social causes?

I think it’s because social media connects us to so many people and causes, and it’s easier to join and promote causes now.

What do you do for fun and what would you be doing if it wasn’t advertising? 

For fun, I like to play tennis and visit local craft breweries and wineries. If I wasn’t working in advertising, I would love to work in an art museum.

What advice would you give to anyone trying to make it in the marketing world?

I would say to learn as much as you can about all aspects of marketing beforehand, so you are well prepared.

What is your hidden talent and how did you discover it?

I don’t think I have any hidden talents, unfortunately.

It’s Thursday, you’ve got to be at a project in Marrakech, Morocco on Monday. Your flight and hotel are booked; your visa is ready. What are the top five things you do before you leave?

  1. Make sure my kids and pets have care lined up for when I’m gone.
  2. Research the area and learn about any safety precautions I need to take.
  3. Make sure my phone will work there.
  4. Research their currency.
  5. Lookup cool places to visit while I’m there.

What motivates you and what doesn’t?

I am motivated by people with good attitudes who are also great to work with.

If you met with a client and that person had his or her arms attached backward, how would you greet him or her?

I would greet them just the same as I would anyone else.

What is the worst question to ask, or answer, in an interview?laura utrup wilderness agency

I think the worst question to ask or answer is about how much money you expect to make in the job because it will always be awkward!

How did people ever get anything done without the existence of websites and Google?

Before the internet, no one knew what they were missing yet, so there were just a lot more paper documentation, paper files, using actual paper maps, etc.

How does the internet work? 

It’s too complicated for my brain to understand 🙂


What’s your favorite story about your family or your pet?

A funny family story that came to mind is when my brother Luke (now in his 30’s) was a young toddler and climbed under the Shoney’s table on a vacation while we were down south somewhere. He loudly announced that he was going to the bathroom in his diaper under the table, and we bring it up often and tease him about it, especially whenever we see a Shoney’s restaurant 🙂

How would you live your life if you had a week to live?

I would probably pick a place I have always wanted to travel to, and take my whole family with me.

What was the last gift you gave someone?

Chocolate chip cookies I baked.

What did you play with as a child?

As a child, I played with everything from Cabbage Patch Kids to board games.

Who is your role model, and why?

I would say, my dad, because he grew up in really tough conditions, and overcame that to go to college, get a Master’s Degree, and have a really good career. He is now retired and deserves it (lucky duck!)


Where do you find peace?

In the desert and at the ocean.

Would you rather walk backward for the rest of your life, or stub your toe with every step you took? Explain your choice.

I would rather stub my toe with every step because walking backward would be really annoying because you can’t see where you’re going.

How would you live your life if you were going to live forever?

I would travel everywhere I have ever wanted to visit.

Do you believe in Bigfoot?


If there was a movie produced about your life, what would it be called? Who would play you, and why?

I’m not sure what it would be called, but I would like Reese Witherspoon to play me because she’s respected and well-liked, and her real first name is also Laura!

If you could only eat one kind of food for the rest of your life what would you choose? Why?

Chocolate chip cookies; I would never get tired of them because they are delicious!

What’s something that grosses you out that other people would find weird?

Pickles and mushrooms gross me out.

You’re a new addition to the crayon box, what color would you be and why?

It would have to be something bright because I love bright colors.

Out of all the internet fads out there (TikTok Dances, Youtubers, Facebook avatars, etc), which did you hate the most?

All of the dancing videos out there are just annoying because there are so many.

Would you rather know without a doubt the purpose and direction of your life or never have to worry about money for the rest of your life?

Never have to worry about money for the rest of my life

Get in touch with Project Manager Laura Utrup.

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